CLEARWATER — Getting smaller but more focused is the key unlocking the doors to growth at Inuvo Inc.
The online marketing firm has sold nine businesses and operations since early 2009, shortly after Richard Howe was named president and CEO.
A staff of nearly 300 people was trimmed to 68 employees, lead by a revamped management team and a board of directors with deep ties in the technology and advertising industries.
Our own Craig A.D. Dillon shares some insight into online fraud prevention and customer targeting.
Online marketing companies are utilizing the latest technology to attract, keep, identify, and select the best customers, right? Well, not exactly. While most online marketing companies utilize modern delivery technology, most are using little or no analytics technology. In the rare cases when they do, it is typically technology developed in the offline world
Read an interview with our CEO, Richard Howe in CEO CFO Magazine.
Inuvo Is Using Data And Analytics To Successfully Answer The Age-Old Question For Advertisers – How Do I Get The Right Ad In Front Of The Right Consumer At The Right Time Through The Right Channel?
