Inuvo’s BargainMatch Platform Launches Vertro’s ALOT Rewards Online Shopping Portal and Toolbar Application

CLEARWATER, Fla.--(BUSINESS WIRE)--Inuvo®, Inc. (NYSE Amex: INUV) is pleased to announce the launch of its latest BargainMatch™ private-labeled shopping portal with partner Vertro™, Inc. (NASDAQ: VTRO), owner and operator of the ALOT product portfolio. ALOT Rewards (http://alot.bargainmatch.com), as the shopping program has been branded, brings the BargainMatch comparison-shopping and cash-back experience to ALOT users, paying them up to 30 percent cash back on every purchase made at over 1,700 online retailers.

Unique to the ALOT Rewards experience is the ALOT Rewards branded toolbar application (http://dm.alot.com/app/cashback/products/en-us), also developed by Inuvo and included as a pre-loaded app within the ALOT toolbar. Through the app, users are automatically notified about daily deal and cash-back opportunities as they browse the web, thus making it easier for consumers to capitalize on opportunities in real time based on their individual needs. Once a purchase is made, the cash-back amount is credited to the user’s ALOT Rewards account where it accumulates over time, available for redemption at the user's convenience.

Richard Howe, President and CEO at Inuvo, commented, “Vertro’s existing application bar platform and install base is tailor-made for the BargainMatch product. This is a win-win partnership where Vertro’s users receive added value and Inuvo receives increased distribution to millions of ALOT appbar users.”

The ALOT Rewards App is part of Vertro’s strategy to increase traffic and user retention, having the added benefit of increasing Vertro’s non-search revenue as the company makes a percentage on each transaction.

“The ALOT Rewards App is a notable addition to our growing app portfolio, as it allows us to continue to diversify our revenue stream by increasing the non-search portion of our revenue mix, and is a great sign of things to come,” stated Peter Corrao, President and CEO of Vertro. “It has been a terrific experience collaborating with Inuvo and we are looking forward to developing more feature-rich apps with them in the future, as the synergies are excellent.”

To install the latest version of the ALOT Appbar and get the ALOT Rewards App, please visit http://dm.alot.com/app/cashback/products/en-us.

For more information on how you can partner with Inuvo to private-label your own comparison shopping and cash-back experience to increase loyalty for or add incremental revenue to your website, visit www.inuvo.com/bargainmatch.

About Inuvo, Inc. and BargainMatch

Inuvo®, Inc. (NYSE Amex: INUV), is an online marketing services company specialized in driving clicks, leads and sales through targeting that utilizes unique data and sophisticated analytics. BargainMatch™ is an Inuvo application that allows website publishers to integrate a private-label shopping experience directly into their website to build loyalty, drive traffic, or support a not-for-profit cause. To find out more about how you can work with Inuvo or BargainMatch, please visit http://www.inuvo.com.