3 Offline Tools that Can Teach Us About Online Data

Our own Craig A.D. Dillon shares some insight into online fraud prevention and customer targeting.

Online marketing companies are utilizing the latest technology to attract, keep, identify, and select the best customers, right? Well, not exactly. While most online marketing companies utilize modern delivery technology, most are using little or no analytics technology. In the rare cases when they do, it is typically technology developed in the offline world in the 1970s and 1980s. Online marketing companies have 40 years of analytics technology to catch up on and, just as what happened in the offline world, those online companies that focus on analytics will dominate their competition.

Read the entire iMedia Connection article now!