Predictive Modeling Performance Co. Inuvo Raises $4.2M

Inuvo, a developer of predictive modeling for performance-based online advertising, said Tuesday that it has raised $4.2 million in an offering of shares. The company plans to use the newly available funds to integrate "decision science technology" into its existing affiliate and search marketing platforms.

Formerly known as Kowabunga, Florida-based Inuvo launched its core platform in beta last August, which lets advertisers and publishers connect directly on search, affiliate, lead generation and email efforts. Read entire article at MediaPost Publications.