Annual report pursuant to Section 13 and 15(d)

Document and Entity Information

v2.4.0.6
Document and Entity Information (USD $)
In Millions, except Share data, unless otherwise specified
12 Months Ended
Dec. 31, 2012
Mar. 08, 2013
Jun. 30, 2012
Document And Entity Information      
Entity Registrant Name INUVO, INC.    
Entity Central Index Key 0000829323    
Document Type 10-K    
Document Period End Date Dec. 31, 2012    
Amendment Flag false    
Document Fiscal Year Focus 2012    
Document Fiscal Period Focus FY    
Current Fiscal Year End Date --12-31    
Entity Filer Category Smaller Reporting Company    
Entity Common Stock, Shares Outstanding   23,287,718  
Is Entity a Well-known Seasoned Issuer? No    
Is Entity a Voluntary Filer? No    
Is Entity's Reporting Status Current? Yes    
Entity Public Float     $ 16.0