Quarterly report pursuant to Section 13 or 15(d)

Organization and Business (Details)

v3.8.0.1
Organization and Business (Details)
machine_profile in Millions
3 Months Ended 12 Months Ended
Mar. 31, 2018
USD ($)
machine_profile
patent
client
Dec. 31, 2017
USD ($)
Apr. 18, 2018
USD ($)
Sep. 30, 2017
USD ($)
Debt Instrument [Line Items]        
Number of machine profiles in database | machine_profile 500      
Number of machine profiles updated weekly | machine_profile 100      
Number of issued patents | patent 18      
Number of pending patents | patent 8      
Number of clients who collectively manage US digital advertising budgets | client 3      
Percentage of all US digital advertising budgets managed by group of clients 50.00%      
Debt balance $ 4,900,000 $ 4,900,000    
Period of sufficient liquidity 12 months      
Shelf Registration Statement        
Debt Instrument [Line Items]        
Shares authorized for sale       $ 15,000,000
Accounts Receivable | Customer Concentration Risk | Yahoo!, OpenX and Google        
Debt Instrument [Line Items]        
Percentage of concentration risk (as percent) 76.00% 79.90%    
Bridge Bank – Revolving Credit Line - March 1, 2012 | Bridge Bank, N.A. | Revolving Credit Facility | Line of Credit        
Debt Instrument [Line Items]        
Debt balance $ 4,900,000      
Remaining borrowing capacity $ 1,200,000      
Subsequent Event | Bridge Bank – Revolving Credit Line - March 1, 2012 | Bridge Bank, N.A. | Revolving Credit Facility | Line of Credit        
Debt Instrument [Line Items]        
Line of credit facility, maximum borrowing capacity     $ 10,000,000