Quarterly report pursuant to Section 13 or 15(d)

Other Intangible Assets and Goodwill (Tables)

v3.19.3
Other Intangible Assets and Goodwill (Tables)
9 Months Ended
Sep. 30, 2019
Goodwill and Intangible Assets Disclosure [Abstract]  
Schedule of Intangible Assets from Continuing Operations
The following is a schedule of intangible assets as of September 30, 2019:
  Term Carrying
Value
Accumulated Amortization and Impairment Net Carrying Value Year-to-date Amortization
Customer list, Google 20 years $ 8,820,000    $ (3,344,250)   $ 5,475,750    $ 330,750   
Technology 5 years 3,600,000    (1,920,000)   1,680,000    540,000   
Customer list, ReTargeter (2) 5 years 1,931,250    —    1,931,250    —   
Customer list, all other 10 years 1,610,000    (1,220,947)   389,053    120,753   
Brand name, ReTargeter (2) 5 years 643,750    —    643,750    —   
Customer relationships 20 years 570,000    (76,000)   494,000    21,375   
Trade names, web properties (1) - 390,000    —    390,000    —   
Intangible assets classified as long-term $ 17,565,000    $ (6,561,197)   $ 11,003,803    $ 1,012,878   
Goodwill, total - $ 9,853,342    $ —    $ 9,853,342    $ —   

1.The trade names related to our web properties have an indefinite life, and as such are not amortized.
2.We recorded $2.57 million in intangible assets from the CPT Merger Termination Agreement. An independent valuation of the assets was performed to determine the carrying value of the assets listed above. See Note 1 - Organization and Business.
Schedule of Amortization Expense
Amortization expense over the next five years and thereafter is as follows:
 
2019 $ 444,918   
2020 1,865,504   
2021 1,865,504   
2022 1,071,294   
2023 984,500   
Thereafter 4,382,083   
Total $ 10,613,803