Quarterly report pursuant to Section 13 or 15(d)

Other Intangible Assets and Goodwill - Schedule of Goodwill and Intangible Assets (Details)

v3.19.3
Other Intangible Assets and Goodwill - Schedule of Goodwill and Intangible Assets (Details) - USD ($)
9 Months Ended
Sep. 30, 2019
Sep. 30, 2019
Sep. 30, 2018
Dec. 31, 2018
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]        
Net Carrying Value $ 10,613,803 $ 10,613,803    
Year-to-date Amortization   1,012,878    
Intangible assets classified as long-term        
Carrying Value 17,565,000 17,565,000    
Accumulated Amortization and Impairment (6,561,197) (6,561,197)    
Net Carrying Value 11,003,803 11,003,803   $ 9,441,681
Goodwill, Impaired, Accumulated Impairment Loss        
Carrying Value 9,853,342 9,853,342    
Net Carrying Value 9,853,342 9,853,342   $ 9,853,342
Intangible assets acquired 2,570,000 2,575,000 $ 0  
Trade names, web properties        
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]        
Accumulated Amortization and Impairment 0 0    
Year-to-date Amortization   0    
Carrying Value, Indefinite-Lived 390,000 390,000    
Net Carrying Value, Indefinite-Lived 390,000 $ 390,000    
Customer list, Google        
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]        
Term   20 years    
Carrying Value 8,820,000 $ 8,820,000    
Accumulated Amortization and Impairment (3,344,250) (3,344,250)    
Net Carrying Value 5,475,750 5,475,750    
Year-to-date Amortization   $ 330,750    
Technology        
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]        
Term   5 years    
Carrying Value 3,600,000 $ 3,600,000    
Accumulated Amortization and Impairment (1,920,000) (1,920,000)    
Net Carrying Value 1,680,000 1,680,000    
Year-to-date Amortization   $ 540,000    
Customer list, Retargeter        
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]        
Term   5 years    
Carrying Value 1,931,250 $ 1,931,250    
Accumulated Amortization and Impairment 0 0    
Net Carrying Value 1,931,250 1,931,250    
Year-to-date Amortization   $ 0    
Customer list, all other        
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]        
Term   10 years    
Carrying Value 1,610,000 $ 1,610,000    
Accumulated Amortization and Impairment (1,220,947) (1,220,947)    
Net Carrying Value 389,053 389,053    
Year-to-date Amortization   $ 120,753    
Brand name, Retargeter        
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]        
Term   5 years    
Carrying Value 643,750 $ 643,750    
Accumulated Amortization and Impairment 0 0    
Net Carrying Value 643,750 643,750    
Year-to-date Amortization   $ 0    
Customer relationships        
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]        
Term   20 years    
Carrying Value 570,000 $ 570,000    
Accumulated Amortization and Impairment (76,000) (76,000)    
Net Carrying Value $ 494,000 494,000    
Year-to-date Amortization   $ 21,375