Quarterly report pursuant to Section 13 or 15(d)

Other Intangible Assets and Goodwill (Tables)

v3.20.1
Other Intangible Assets and Goodwill (Tables)
3 Months Ended
Mar. 31, 2020
Goodwill and Intangible Assets Disclosure [Abstract]  
Schedule of Intangible Assets from Continuing Operations
The following is a schedule of intangible assets as of March 31, 2020:
  Term Carrying
Value
Accumulated Amortization and Impairment Net Carrying Value Year-to-date Amortization
Customer list, Google 20 years $ 8,820,000    $ (3,564,750)   $ 5,255,250    $ 110,250   
Technology 5 years 3,600,000    (2,280,000)   1,320,000    180,000   
Customer list, ReTargeter (2) 5 years 1,931,250    (257,500)   1,673,750    96,563   
Customer list, all other 10 years 1,610,000    (1,301,450)   308,550    40,250   
Brand name, ReTargeter (2) 5 years 643,750    (85,833)   557,917    32,188   
Customer relationships 20 years 570,000    (90,250)   479,750    7,125   
Trade names, web properties (1) - 390,000    —    390,000    —   
Intangible assets classified as long-term $ 17,565,000    $ (7,579,783)   $ 9,985,217    $ 466,376   
Goodwill, total - $ 9,853,342    $ —    $ 9,853,342    $ —   

1.The trade names related to our web properties have an indefinite life, and as such are not amortized.
2.We recorded $2.57 million in intangible assets from the CPT Merger Termination Agreement. An independent valuation of the assets was performed to determine the carrying value of the assets listed above. See Note 1 - Organization and Business.
Schedule of Amortization Expense
Amortization expense over the next five years and thereafter is as follows:
 
2020 $ 1,399,128   
2021 1,865,504   
2022 1,071,294   
2023 984,500   
2023 769,917   
Thereafter 3,504,874   
Total $ 9,595,217