Quarterly report pursuant to Section 13 or 15(d)

Organization and Business - Narrative (Details)

v3.20.1
Organization and Business - Narrative (Details)
$ / shares in Units, machine_profile in Millions
3 Months Ended 12 Months Ended
Apr. 02, 2020
USD ($)
$ / shares
shares
Mar. 27, 2020
USD ($)
$ / shares
shares
Mar. 20, 2020
USD ($)
$ / shares
shares
Mar. 12, 2020
USD ($)
Feb. 28, 2020
USD ($)
Sep. 30, 2019
USD ($)
Sep. 15, 2019
USD ($)
Jun. 20, 2019
USD ($)
Mar. 31, 2020
USD ($)
client
patent
machine_profile
Dec. 31, 2019
Apr. 10, 2020
USD ($)
Nov. 01, 2018
Debt Instrument [Line Items]                        
Number of clients who collectively manage US digital advertising budgets | client                 3      
Percentage of all US digital advertising budgets managed by group of clients (more than)                 50.00%      
Number of machine profiles in database (more than) | machine_profile                 500      
Number of issued patents | patent                 17      
Number of pending patents | patent                 8      
Intangible assets acquired                 $ 2,570,000      
Change in revenues from prior period                 3.40%      
Net loss                 $ 2,800,000      
Depreciation, amortization, and stock-based compensation                 $ 1,100,000      
Shares authorized amount (in shares) | shares   3,115,001 3,931,428                  
Sale of stock, price per share (in usd per share) | $ / shares   $ 0.175 $ 0.175                  
Sale of stock, consideration received on transaction   $ 545,125 $ 688,000                  
Subsequent Event                        
Debt Instrument [Line Items]                        
Shares authorized amount (in shares) | shares 1,400,285                      
Sale of stock, price per share (in usd per share) | $ / shares $ 0.175                      
Sale of stock, consideration received on transaction $ 245,050                      
Accounts Receivable | Customer Concentration Risk | Yahoo! and Google                        
Debt Instrument [Line Items]                        
Percentage of concentration risk (as percent)                 55.00% 60.20%    
Line of Credit                        
Debt Instrument [Line Items]                        
Stated interest rate                 6.75%      
Line of Credit                        
Debt Instrument [Line Items]                        
Stated interest rate                       10.00%
Terminated Merger With Conversion Point Technologies                        
Debt Instrument [Line Items]                        
Business acquisition, termination fee paid               $ 2,800,000        
Terminated Merger With Conversion Point Technologies | Conversion Point Holdings Inc                        
Debt Instrument [Line Items]                        
Face amount               36,000,000        
Indebtedness Satisfaction Amount                        
Debt Instrument [Line Items]                        
Line of credit facility, fair value of amount outstanding               1,063,288        
Business acquisition, termination fee paid               1,063,288        
ReTargeter Satisfaction Amount                        
Debt Instrument [Line Items]                        
Business acquisition, termination fee paid               1,611,712        
Intangible assets acquired               $ 2,570,000        
Litigation Fee                        
Debt Instrument [Line Items]                        
Business acquisition, termination fee paid           $ 250,000 $ 125,000          
Loan And Security Agreement | Hitachi Capital America Corp.                        
Debt Instrument [Line Items]                        
Stated interest rate         6.75%              
Line of credit facility, maximum borrowing capacity       $ 5,000,000 $ 5,000,000              
Percentage of aggregate Eligible Accounts Receivable         90.00%              
Percentage of aggregate Unbilled Accounts Receivable         75.00%              
Percentage of amount available to borrow under maximum credit commitment         50.00%              
Credit Agreement | Western Alliance Bank                        
Debt Instrument [Line Items]                        
Extinguishment of debt       $ 2,959,573 $ 2,959,573              
PPP Loan | Unsecured Debt | Subsequent Event                        
Debt Instrument [Line Items]                        
Face amount                     $ 1,100,000