| Schedule of Intangible Assets from Continuing Operations |
The following is a schedule of intangible assets and goodwill as of December 31, 2020:
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Term |
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Carrying
Value |
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Accumulated Amortization and Impairment |
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Net Carrying Value |
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2020
Amortization |
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| Customer list, Google |
20 years |
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$ |
8,820,000 |
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$ |
(3,895,500) |
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$ |
4,924,500 |
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$ |
441,000 |
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| Technology |
5 years |
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3,600,000 |
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(2,820,000) |
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780,000 |
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720,000 |
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| Customer list, ReTargeter (2) |
5 years |
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1,931,250 |
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(547,188) |
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1,384,062 |
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386,250 |
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| Customer list, all other |
10 years |
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1,610,000 |
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(1,422,202) |
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187,798 |
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161,004 |
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| Brand name, ReTargeter (2) |
5 years |
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643,750 |
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(182,396) |
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461,354 |
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128,750 |
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| Customer relationships |
20 years |
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570,000 |
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(111,625) |
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458,375 |
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28,500 |
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| Trade names, web properties (1) |
- |
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390,000 |
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— |
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390,000 |
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— |
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| Intangible assets classified as long-term |
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$ |
17,565,000 |
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$ |
(8,978,911) |
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$ |
8,586,089 |
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$ |
1,865,504 |
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| Goodwill, total |
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$ |
9,853,342 |
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$ |
— |
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$ |
9,853,342 |
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$ |
— |
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The following is a schedule of intangible assets and goodwill as of December 31, 2019:
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Term |
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Carrying
Value |
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Accumulated Amortization |
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Net Carrying Value |
|
2019
Amortization |
| Customer list, Google |
20 years |
|
$ |
8,820,000 |
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$ |
(3,454,500) |
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$ |
5,365,500 |
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$ |
441,000 |
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| Technology |
5 years |
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3,600,000 |
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(2,100,000) |
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1,500,000 |
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720,000 |
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| Customer list, ReTargeter (2) |
5 years |
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1,931,250 |
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(160,938) |
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1,770,312 |
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160,938 |
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| Customer list, all other |
10 years |
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1,610,000 |
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(1,261,198) |
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348,802 |
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161,004 |
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| Brand name, ReTargeter (2) |
5 years |
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643,750 |
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(53,646) |
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590,104 |
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53,646 |
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| Customer relationships |
20 years |
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570,000 |
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(83,125) |
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486,875 |
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28,500 |
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| Tradenames, web properties (1) |
- |
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390,000 |
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— |
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390,000 |
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— |
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| Intangible assets classified as long-term |
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$ |
17,565,000 |
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$ |
(7,113,407) |
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$ |
10,451,593 |
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$ |
1,565,088 |
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| Goodwill, total |
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$ |
9,853,342 |
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$ |
— |
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$ |
9,853,342 |
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$ |
— |
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___________
(1)The trade names related to our web properties have an indefinite life, and as such are not amortized.
(2)We recorded $2.57 million in intangible assets from the CPT Merger Termination Agreement. An independent valuation of the assets was performed to determine the carrying value of the assets listed above. See Note 1 - Organization and Business.
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