Quarterly report pursuant to Section 13 or 15(d)

Other Intangible Assets and Goodwill

v3.21.1
Other Intangible Assets and Goodwill
3 Months Ended
Mar. 31, 2021
Goodwill and Intangible Assets Disclosure [Abstract]  
Other Intangible Assets and Goodwill Other Intangible Assets and Goodwill
 
The following is a schedule of intangible assets and goodwill as of March 31, 2021:
  Term Carrying
Value
Accumulated Amortization and Impairment Net Carrying Value Year-to-date Amortization
Customer list, Google 20 years $ 8,820,000  $ (4,005,751) $ 4,814,249  $ 110,250 
Technology 5 years 3,600,000  (3,000,000) $ 600,000  180,000 
Customer list, ReTargeter 5 years 1,931,250  (643,750) $ 1,287,500  96,562 
Customer list, all other 10 years 1,610,000  (1,462,453) $ 147,547  40,251 
Brand name, ReTargeter 5 years 643,750  (214,583) $ 429,167  32,188 
Customer relationships 20 years 570,000  (118,750) $ 451,250  7,125 
Trade names, web properties (1) - 390,000  —  $ 390,000  — 
Intangible assets classified as long-term $ 17,565,000  $ (9,445,287) $ 8,119,713  $ 466,376 
Goodwill, total - $ 9,853,342  $ —  $ 9,853,342  $ — 

(1)    The trade names related to our web properties have an indefinite life, and as such are not amortized.
Amortization expense over the next five years and thereafter is as follows:
 
2021 $ 1,399,128 
2022 1,071,294 
2023 984,500 
2024 769,917 
2025 469,500 
Thereafter 3,035,374 
Total $ 7,729,713