Quarterly report pursuant to Section 13 or 15(d)

Other Intangible Assets and Goodwill (Tables)

v3.21.1
Other Intangible Assets and Goodwill (Tables)
3 Months Ended
Mar. 31, 2021
Goodwill and Intangible Assets Disclosure [Abstract]  
Schedule of Intangible Assets from Continuing Operations
The following is a schedule of intangible assets and goodwill as of March 31, 2021:
  Term Carrying
Value
Accumulated Amortization and Impairment Net Carrying Value Year-to-date Amortization
Customer list, Google 20 years $ 8,820,000  $ (4,005,751) $ 4,814,249  $ 110,250 
Technology 5 years 3,600,000  (3,000,000) $ 600,000  180,000 
Customer list, ReTargeter 5 years 1,931,250  (643,750) $ 1,287,500  96,562 
Customer list, all other 10 years 1,610,000  (1,462,453) $ 147,547  40,251 
Brand name, ReTargeter 5 years 643,750  (214,583) $ 429,167  32,188 
Customer relationships 20 years 570,000  (118,750) $ 451,250  7,125 
Trade names, web properties (1) - 390,000  —  $ 390,000  — 
Intangible assets classified as long-term $ 17,565,000  $ (9,445,287) $ 8,119,713  $ 466,376 
Goodwill, total - $ 9,853,342  $ —  $ 9,853,342  $ — 

(1)    The trade names related to our web properties have an indefinite life, and as such are not amortized.
Schedule of Amortization Expense
Amortization expense over the next five years and thereafter is as follows:
 
2021 $ 1,399,128 
2022 1,071,294 
2023 984,500 
2024 769,917 
2025 469,500 
Thereafter 3,035,374 
Total $ 7,729,713