Annual report pursuant to Section 13 and 15(d)

Organization and Business (Details)

v3.20.1
Organization and Business (Details)
$ / shares in Units, machine_profile in Millions
1 Months Ended 12 Months Ended
Apr. 21, 2020
USD ($)
Nov. 11, 2019
USD ($)
$ / shares
shares
Sep. 30, 2019
USD ($)
Sep. 15, 2019
USD ($)
Jun. 20, 2019
USD ($)
Jan. 31, 2020
USD ($)
shares
Dec. 31, 2019
USD ($)
patent
client
machine_profile
$ / shares
Dec. 31, 2018
USD ($)
Apr. 20, 2020
USD ($)
$ / shares
Jul. 15, 2019
$ / shares
Mar. 01, 2019
USD ($)
accredited_investor
$ / shares
Nov. 02, 2018
Nov. 01, 2018
Organization, Consolidation and Presentation of Financial Statements [Abstract]                          
Number of clients who collectively manage US digital advertising budgets | client             3            
Percentage of all US digital advertising budgets managed             50.00%            
Number of machine profiles in database | machine_profile             500            
Number of issued patents | patent             17            
Number of pending patents | patent             8            
Debt Instrument [Line Items]                          
Intangible assets acquired             $ 2,575,000 $ 0          
Net cash used in operating activities             5,338,383 2,100,167          
Net loss             4,488,107 5,890,832          
Decrease in accounts payable             1,978,974 4,114,512          
Increase in accounts receivable             973,522 (4,058,591)          
Increase in accrued expenses and other liabilities             1,348,033 (417,784)          
Decrease in operating capital             7,500,000 6,900,000          
Gain on nonrecurring business acquisition termination fee and assets acquired             3,700,000            
Acquisition related costs             1,000,000            
Debt conversion amount             765,000 0          
Derecognized amount of derivative liability             $ 72,170 $ 0          
Change in revenues from prior period             16.00%            
Depreciation, amortization, and stock-based compensation             $ 4,300,000            
Line of Credit                          
Debt Instrument [Line Items]                          
Stated interest rate                       10.00% 10.00%
Terminated Merger with Conversion Point Technologies                          
Debt Instrument [Line Items]                          
Termination fee         $ 2,800,000                
Terminated Merger with Conversion Point Technologies | Conversion Point Holdings Inc                          
Debt Instrument [Line Items]                          
Face amount         36,000,000                
Indebtedness Satisfaction Amount                          
Debt Instrument [Line Items]                          
Accrued principal and interest outstanding         1,063,288                
Termination fee         1,063,288                
ReTargeter Satisfaction Amount                          
Debt Instrument [Line Items]                          
Termination fee         1,611,712                
Intangible assets acquired         $ 2,570,000                
Litigation Fee                          
Debt Instrument [Line Items]                          
Termination fee     $ 250,000 $ 125,000                  
Amended And Restated Financing Agreement                          
Debt Instrument [Line Items]                          
Net loss             7,700,000            
Convertible Debt                          
Debt Instrument [Line Items]                          
Face amount                     $ 1,440,000    
Amount of unused borrowing capacity   $ 315,000                      
Convertible Debt | Subsequent Event                          
Debt Instrument [Line Items]                          
Conversion price (in usd per share) | $ / shares                 $ 0.175        
Debt conversion amount $ 200,000                        
Amount of unused borrowing capacity           $ 315,000     $ 315,000        
Original Issue Discount Unsecured Subordinated Convertible Notes | Convertible Debt                          
Debt Instrument [Line Items]                          
Number of accredited investors | accredited_investor                     3    
Percentage conversion   50.00%                      
Debt conversion amount   $ 765,000                      
Conversion of stock, number of shares Issued | shares   2,886,792                      
Derecognized amount of derivative liability             72,170            
Original Issue Discount Unsecured Subordinated Convertible Notes | Convertible Debt | Subsequent Event                          
Debt Instrument [Line Items]                          
Debt conversion amount           $ 360,000              
Conversion of stock, number of shares Issued | shares           1,200,000              
Note Modification and Release Agreement | Convertible Debt                          
Debt Instrument [Line Items]                          
Face amount   $ 1,080,000                      
Amended And Restated Financing Agreement                          
Debt Instrument [Line Items]                          
Net loss             $ 4,400,000            
Note Modification and Release Agreement, First Conversion Amount | Original Issue Discount Unsecured Subordinated Convertible Notes | Convertible Debt                          
Debt Instrument [Line Items]                          
Conversion price (in usd per share) | $ / shares   $ 0.265                      
Initial Conversion | Original Issue Discount Unsecured Subordinated Convertible Notes | Convertible Debt                          
Debt Instrument [Line Items]                          
Conversion price (in usd per share) | $ / shares   0.30         $ 0.29     $ 0.30 $ 1.08    
Maximum | Initial Conversion | Original Issue Discount Unsecured Subordinated Convertible Notes | Convertible Debt                          
Debt Instrument [Line Items]                          
Conversion price (in usd per share) | $ / shares   $ 0.30