Annual report pursuant to Section 13 and 15(d)

Cover Page

Cover Page - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2020
Feb. 05, 2021
Jun. 30, 2020
Cover [Abstract]      
Document Type 10-K    
Document Annual Report true    
Document Period End Date Dec. 31, 2020    
Current Fiscal Year End Date --12-31    
Document Transition Report false    
Entity File Number 001-32442    
Entity Registrant Name INUVO, INC.    
Entity Incorporation, State or Country Code NV    
Entity Tax Identification Number 87-0450450    
Entity Address, Address Line One 500 President Clinton Ave.    
Entity Address, Address Line Two Suite 300    
Entity Address, City or Town Little Rock    
Entity Address, State or Province AR    
Entity Address, Postal Zip Code 72201    
City Area Code 501    
Local Phone Number 205-8508    
Title of 12(b) Security Common Stock    
Trading Symbol INUV    
Security Exchange Name NYSEAMER    
Entity Well-known Seasoned Issuer No    
Entity Voluntary Filers No    
Entity Current Reporting Status Yes    
Entity Interactive Data Current Yes    
Entity Filer Category Non-accelerated Filer    
Entity Small Business true    
Entity Emerging Growth Company false    
ICFR Auditor Attestation Flag false    
Entity Shell Company false    
Entity Public Float     $ 34.2
Entity Common Stock, Shares Outstanding (in shares)   118,515,644  
Documents Incorporated by Reference List hereunder the following documents if incorporated by reference and the Part of the Form 10-K (e.g., Part I, Part II, etc.) into which the document is incorporated: (1) Any annual report to security holders; (2) Any proxy or information statement; and (3) Any prospectus filed pursuant to Rule 424(b) or (c) under the Securities Act of 1933. The listed documents should be clearly described for identification purposes (e.g., annual report to security holders for fiscal year ended December 24, 1980). The information required by Part III of this Annual Report, to the extent not set forth herein, is incorporated herein by reference from the registrant’s definitive proxy statement relating to the Annual Meeting of Shareholders to be held in 2021, which definitive proxy statement shall be filed with the Securities and Exchange Commission within 120 days after the end of the fiscal year to which this Annual Report relates.    
Entity Central Index Key 0000829323    
Amendment Flag false    
Document Fiscal Year Focus 2020    
Document Fiscal Period Focus FY