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CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS - USD ($)
3 Months Ended 9 Months Ended
Sep. 30, 2022
Sep. 30, 2021
Sep. 30, 2022
Sep. 30, 2021
Income Statement [Abstract]        
Net revenue $ 17,072,189 $ 16,841,035 $ 58,332,859 $ 40,094,427
Cost of revenue 6,782,047 3,757,938 24,717,143 7,466,017
Gross profit 10,290,142 13,083,097 33,615,716 32,628,410
Operating expenses        
Marketing costs 8,620,161 10,163,006 26,778,020 25,681,930
Compensation 3,237,414 2,840,149 9,611,011 8,458,233
General and administrative 2,206,119 1,824,869 5,944,027 5,226,737
Total operating expenses 14,063,694 14,828,024 42,333,058 39,366,900
Operating loss (3,773,552) (1,744,927) (8,717,342) (6,738,490)
Financing expense, net (13,149) (6,261) (11,078) (36,641)
Other income (expense), net (23,861) (79,080) (401,336) 415,468
Net loss (3,810,562) (1,830,268) (9,129,756) (6,359,663)
Other comprehensive income        
Unrealized gain (loss) on marketable securities 36,170 0 (186,239) 0
Comprehensive loss $ (3,774,392) $ (1,830,268) $ (9,315,995) $ (6,359,663)
Per common share data: Basic and Diluted        
Net loss, diluted (in usd per share) $ (0.03) $ (0.02) $ (0.08) $ (0.05)
Net loss, basic (in usd per share) $ (0.03) $ (0.02) $ (0.08) $ (0.05)
Weighted average shares        
Basic (in shares) 119,995,367 116,645,509 118,838,258 117,230,419
Diluted (in shares) 119,995,367 116,645,509 118,838,258 117,230,419

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