Inuvo Announces Launch of Native Advertising Solution "SearchLinks(R)"
CONWAY, AR -- (Marketwired) -- 07/28/15 -- Inuvo, Inc. (NYSE MKT: INUV), an advertising technology and digital publishing company, today announced the launch of "SearchLinks®", a suite of native style ad units for mobile and desktop publishers. SearchLinks (www.searchlinks.com) enables publishers to tap into the enormous search based budgets of advertisers thus providing them with an alternative for monetizing web and app content.
Designed to operate responsively on desktop and mobile devices, SearchLinks matches publisher content with highly targeted native style ad units. It links the content with the highest payouts in online advertising, search based pay per click ads. SearchLinks is a collection of Inuvo proprietary technologies that include ad targeting, ad delivery, ad optimization, content analysis and reporting. This platform allows publishers to see the performance of their SearchLinks ad-units in real-time.
"We have been developing and testing SearchLinks over the last three quarters, having first deployed it on our ALOT web sites then on a select few partners who participated in the beta program," commented Jeremy Chrysler, Inuvo's Vice President. "We have been extremely pleased with the performance of and the revenue generated from SearchLinks during our beta test since the fourth quarter of 2014. Publishers can expect to see quality images with ad copy that does not undermine the publishers' message or brand while also delivering strong per page impression revenue. We expect SearchLinks to be a solid contributor to Inuvo's revenue growth."
With this product, Inuvo should be well positioned to capture a share of the rapidly growing Native advertising marketplace. BI Intelligence expects spending on native ads will reach $7.9 billion this year and grow to $21 billion in 2018. Additionally, according to IPG media lab, native ads are viewed for the same amount of time as editorial content and are more likely to be shared or go viral than traditional banner advertisements. Management will further discuss the SearchLinks launch at its 2015 Second Quarter Conference Call on Wednesday, July 29th at 4:15 pm (EDT). The Conference Call can be accessed at:
Domestic Dial-in number: 1-888-503-8175
International Dial-in number: 1-719-325-2463
Live webcast: http://public.viavid.com/index.php?id=115448
About Inuvo, Inc.
Inuvo®, Inc. (NYSE MKT: INUV) is an advertising technology and digital publishing business that serves billions of income generating ads monthly across a network of websites and apps serving desktop, tablet and mobile devices. To learn more about Inuvo, please visit www.inuvo.com or download our app at http://apple.co/1glLIGD for Apple iPhone or http://bit.ly/1G5f3K4 for Android.
This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect" or variations of such words and similar expressions are intended to identify such forward-looking statements.
These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including, without limitation, statements made with respect to expectations with respect to our lack of profitable operating history, changes in our business, potential need for additional capital, fluctuations in demand; changes to economic growth in the U.S. economy; and government policies and regulations, including, but not limited to those affecting the Internet, all as set forth in our Annual Report on Form 10-K for the year ended December 31, 2014. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, many of which are generally outside the control of Inuvo and are difficult to predict. Inuvo undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise.
Chief Financial Officer
Capital Markets Group
Source: Inuvo, Inc.
Released July 28, 2015