Inuvo Integrates its IntentKey™ AI technology with World’s Largest Open Marketplace for Digital Advertising
LITTLE ROCK, Ark., March 06, 2019 (GLOBE NEWSWIRE) -- Inuvo, Inc. (NYSE American:INUV), a leading provider of marketing technology, powered by artificial intelligence that serves brands and agencies, today announces the integration of its IntentKeyTM technology with the AppNexus Programmable Platform, AppNexus, a Xandr Company’s DSP.
Richard Howe, CEO of Inuvo, commented “In the first quarter of 2018, Inuvo made a strategic decision to re-engineer the IntentKeyTM technology for full integration with the AppNexus Programmable Platform, a significant development to our business.” Howe added, “We made this decision believing our core strength was in the data manufactured by the IntentKeyTM, and a desire to increase the accessibility to that data, which AppNexus provides through its scaled, premium marketplace.”
AppNexus’ DSP provides powerful customization options for marketers, agencies, and other media buyers through its suite of open enterprise APIs. Leveraging the AppNexus Programmable Platform as the primary bidding infrastructure empowers Inuvo to focus on their differentiation while eliminating investment in commoditized DSP features.
“AppNexus’ programmable platform enables innovators like Inuvo to efficiently bring their differentiated solutions to market on top of a globally-scaled, cloud-based bidding infrastructure,” said Alex Chatfield, VP of DSP Sales & Account Management at AppNexus. “We’re thrilled that Inuvo has chosen to leverage the power and reach of the AppNexus Programmable Platform to increase the accessibility of their IntentKeyTM data.
Inuvo’s IntentKeyTM patented technology, which started as a research project at UCLA, is the first generally available source of targeting information built using artificial intelligence. This machine-learning technology mirrors the manner in which our brains instantly associate ideas, emotions, places, people and objects. This prospecting engine has been successfully used to improve eCommerce performance across industries like retail, tourism, healthcare, automotive, travel, agriculture and technology.
With this integration with the AppNexus Programmable Platform, Inuvo extends the reach of the IntentKeyTM to 60+ exchanges. This dramatically increases the billions of opportunities it has daily to bid on media inventory for clients. It also improves its cross-device identity capabilities and extends the channels for IntentKey audiences to video, mobile apps and connected TV—each in and of themselves large markets for media spend.
Trey Barrett, COO of Inuvo, commented “We evaluated numerous platforms before deciding on AppNexus, and quickly came to the conclusion that their technology, access to numerous marketing channels, and reach across the internet made them the ideal partner for Inuvo.” Barrett added, “We have already seen an improvement in client results across the board.”
About Inuvo, Inc.
Inuvo®, Inc. (NYSE American: INUV) is a market leader in artificial intelligence, aligning and delivering consumer-oriented product & brand messaging strategies online based on powerful, anonymous and proprietary consumer intent data for agencies, advertisers and partners. To learn more, visit www.inuvo.com.
Tristan Cameron, VP Sales / Account Management
Released March 6, 2019