Inuvo Retains Genesis Select to Help Maximize Shareholder Value

CLEARWATER, Fla.--(BUSINESS WIRE)-- Inuvo(TM), Inc. (NYSE Amex: INUV), a leading provider of performance-based online marketing services that deliver customers to advertisers and revenue to publishers, has retained Genesis Select Corporation to initiate a comprehensive institutional investor relations program.

This strategic alliance will help Inuvo cultivate long-term relationships with portfolio managers, buy-side and sell-side analysts, and the investment community at large. Genesis Select will support Inuvo's management in gaining Wall Street awareness as it executes on its mission of becoming a next generation performance-based advertising platform.

"Genesis Select has an 11-year history of broadening awareness of and generating significant investor interest in emerging growth microcap companies as measured by both increased institutional ownership and sell-side research coverage," said Rich Howe, President and CEO of Inuvo. "I was impressed with their established relationships, track record and contacts within the financial community."

Budd Zuckerman, President of Genesis Select, stated, "Inuvo is well positioned with a dynamic new management team, an innovative new platform, a new branding strategy with an attractive market and peer grouping. We look forward to working with Inuvo to increase the awareness and understanding of their story."

"The world of performance-based online advertising is still young and as a result, there are opportunities to improve ROI for advertisers," said Rich Howe. "We've built a technology platform that will allow us and our clients to address the inefficiencies inherent in this marketplace and we've retained a world class Investor Relations partner to assist us in bringing the story to market."

About Inuvo(TM), Inc.

Inuvo, Inc. provides performance-based marketing and advertising technology solutions through two business segments. The Exchange Segment is a business-to-business segment built around a proprietary technology platform that allows advertisers to track and manage pay-per-click and cost-per-action advertising campaigns. The Direct Segment is primarily a business-to-consumer business that leverages our proprietary tracking and distribution technologies to create end-to-end direct marketing campaigns for first and third party products. For more information, please visit

Comparable companies include: ValueClick, Inc. (VCLK), Marchex, Inc. (MCHX), Digital River, Inc. (DRIV), LookSmart, Ltd. (LOOK), and Corp. (LOCM).

Cautionary Note Regarding Forward-Looking Statements

Certain statements in this document and elsewhere by Inuvo are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such information includes, without limitation, the business outlook, assessment of market conditions, anticipated financial and operating results, strategies, future plans, contingencies and contemplated transactions of the company. Such forward-looking statements are not guarantees of future performance and are subject to known and unknown risks, uncertainties and other factors which may cause or contribute to actual results of company operations, or the performance or achievements of the company or industry results, to differ materially from those expressed, or implied by the forward-looking statements. In addition to any such risks, uncertainties and other factors discussed elsewhere herein, risks, uncertainties and other factors that could cause or contribute to actual results differing materially from those expressed or implied for the forward-looking statements include, but are not limited to fluctuations in demand; changes to economic growth in the U.S. economy; government policies and regulations, including, but not limited to those affecting the Internet. Inuvo undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise. Actual results, performance or achievements could differ materially from those anticipated in such forward-looking statements as a result of certain factors, including those set forth in Inuvo's filings with the Securities and Exchange Commission.

    Source: Inuvo(TM), Inc.