Inuvo Reports 2009 Third Quarter Financial Results

CLEARWATER, Fla.--(BUSINESS WIRE)-- Inuvo(TM), Inc. (NYSE Amex:INUV), a leading provider of performance-based advertising and technology solutions, announced today its financial results for the three month and nine month periods ended September 30, 2009.

Richard K. Howe, our Chief Executive Officer stated, "The third quarter was an important turning point in our business. Quarter over quarter growth returned, market trends are positive, the Inuvo Platform was launched and as recently reported, we continue to accelerate innovations like LocalXML(TM) for publishers. We are laying a strong foundation for 2010."

Third Quarter Financial Highlights

    --  Third quarter 2009 net revenue from continuing operations improved 9% to
        approximately $12.9 million as compared to $11.8 million in the prior
        quarter. Revenue decreased 27% over the comparable period in 2008.
    --  Gross profit for the third quarter of 2009 was approximately $3.4
        million or 26% of net revenue compared to approximately $6.3 million or
        36% of net revenue for the third quarter of 2008.
    --  Adjusted EBITDA for the third quarter of 2009 was approximately $1.1
        million compared to approximately $1.6 million in the third quarter of
        2008. Adjusted EBITDA margin was 9% in the third quarters of 2009 and
        2008.
    --  The net loss for the third quarter of 2009 was approximately $2.0
        million or $0.03 per share, a 43% improvement compared to a net loss of
        approximately $3.6 million or $0.05 per share in the third quarter of
        2008. Included in the net loss for the third quarter of 2009 is income
        from discontinued operations of approximately $0.5 million compared to a
        loss from discontinued operations of approximately $4.1 million in the
        third quarter of 2008.
    --  The net cash provided by operating activities for the nine months ended
        September 30, 2009 was approximately $4.2 million compared to
        approximately $6.1 million for the nine months ended September 30, 2008.
    --  The borrowing under the Wachovia credit facility was reduced by $2.3
        million from $9.9 million at year end to $7.6 million at the end of the
        third quarter of 2009, which represents an increase of $0.2 million over
        the second quarter of 2009.

Operating Results by Segment


Net Revenue By Segment

Three Months Ended September 30,

(in Thousands)

                                       Change

Segment            2009      2008      $           %

Exchange           $ 6,739   $ 8,941   $ (2,202 )  -24.6 %

Direct               6,116     8,571     (2,455 )  -28.6 %

Total Net Revenue  $ 12,855  $ 17,512  $ (4,657 )  -26.6 %




Gross Profit By Segment

Three Months Ended September 30,

(in Thousands)

                                     Change

Segment            2009     2008     $           %

Exchange           $ 1,784  $ 2,822  $ (1,038 )  -36.8 %

Direct               1,604    3,483    (1,879 )  -53.9 %

Total Net Revenue  $ 3,388  $ 6,305  $ (2,917 )  -46.3 %




Net Revenue By Segment

Nine Months Ended September 30,

(in Thousands)

                                       Change

Segment            2009      2008      $            %

Exchange           $ 21,479  $ 21,758  $ (279    )  -1.3  %

Direct               17,137    28,181    (11,044 )  -39.2 %

Total Net Revenue  $ 38,616  $ 49,939  $ (11,323 )  -22.7 %




Gross Profit By Segment

Nine Months Ended September 30,

(in Thousands)

                                       Change

Segment            2009      2008      $           %

Exchange           $ 5,262   $ 7,324   $ (2,062 )  -28.2 %

Direct               7,642     13,151    (5,509 )  -41.9 %

Total Net Revenue  $ 12,904  $ 20,475  $ (7,571 )  -37.0 %



Reconciliation of Gross Profit to Adjusted Gross Profit and Net Loss to Adjusted EBITDA

In addition to disclosing financial results in accordance with United States generally accepted accounting principles (GAAP), the Company's earnings release contains the non-GAAP financial measures "Adjusted Gross Profit" and "Adjusted EBITDA".

Adjusted Gross Profit and Adjusted EBITDA are not measures of performance defined in accordance with GAAP. However, management believes that Adjusted Gross Profit and Adjusted EBITDA are useful to investors in evaluating the Company's performance because:

    --  Adjusted Gross Profit reflects the amortization of data acquisition
        spend over the estimated benefit period whereas GAAP requires the
        Company to amortize the costs over the lesser of the life of the
        contract or the estimated benefit period, resulting in an accelerated
        amortization, and
    --  Adjusted EBITDA is a commonly used financial analysis tool for measuring
        and comparing companies in the Company's industry in areas of operating
        performance.

Management believes that the disclosure of Adjusted Gross Profit and Adjusted EBITDA offers an additional view of the Company's operations that, when coupled with the GAAP results and the reconciliation to GAAP gross profit and net loss, provides a more complete understanding of the Company's results of operations and the factors and trends affecting the Company's business. During the third quarter of 2009, the decline in margin rates was the result of an increase in investment in the acquisition of leads. Currently, these acquisition costs are being expensed as incurred even though these costs apply to the building of a names database that will be monetized in the future. Management estimates the benefit period for the names acquired will be approximately 12 months. Management does not believe the current accounting treatment properly reflects the benefit period associated with the lead spend.

Adjusted EBITDA should not be considered as an alternative to net income as an indicator of the Company's performance or as an alternative to net cash provided by operating activities as a measure of liquidity. The primary material limitations associated with the use of Adjusted EBITDA as compared to GAAP net loss is:

    --  it may not be compared to similarly titled measures used by other
        companies in the Company's industry, and
    --  it excludes financial information that some may consider important in
        evaluating the Company's performance.

The Company compensates for these limitations by providing a reconciliation of Adjusted EBITDA to GAAP net loss, to enable investors to perform their own analysis of the Company's operating results, in Thousands.


                    3 Months Ended September 30,  9 Months Ended September 30,

                    2009        2008              2009        2008

Gross Profit        $ 3,388     $ 6,305           $ 12,904    $ 20,475

Data Acquisition      (1,319 )    (1,226 )          (3,459 )    (3,672  )
Amortization, net

Data Acquisition      2,851       1,346             5,010       3,865
Spend

Adjusted Gross      $ 4,920     $ 6,425           $ 14,455    $ 20,668
Profit

Net Loss            $ (2,028 )  $ (3,583 )        $ (3,583 )  $ (40,614 )

Interest, net         181         182               542         572

Taxes                 -           (932   )          -           (7,776  )

Depreciation          438         380               1,479       1,457

Amortization          911         1,244             2,802       4,853

Stock Based           100         (177   )          297         386
Compensation

Settlement                        (98    )          -           (530    )

Data Acquisition      1,532       120               1,551       193
Adjustment

Asset Impairment      -           4,447             -           44,961

Total Adjusted      $ 1,134     $ 1,583           $ 3,088     $ 3,502
EBITDA

Adjusted EBITDA By
Segment

Exchange            $ 856       $ 994             $ 2,107     $ 2,227

Direct                1,161       1,678             3,860       6,131

Discontinued          540         325               1,568       (199    )
Operations

Corporate             (1,423 )    (1,414 )          (4,447 )    (4,657  )

Total Adjusted      $ 1,134     $ 1,583           $ 3,088     $ 3,502
EBITDA



The following is information excerpted from the Company's financial statements for the period ended and as of September 30, 2009. Please refer to the Company's financial statements filed with the Securities and Exchange Commission for complete financial statements and notes thereto. The financial information is presented in Thousands of Dollars, except per share data.


                     3 Months Ended September 30,  9 Months Ended September 30,

                     2009     2008                 2009     2008

Revenue              $ 12,855 $ 17,512             $ 38,616 $ 49,939

Gross Profit         3,388    6,305                12,904   20,475

Gross Margin Rate    26.4%    36.0%                33.4%    41.0%

Other Operating      5,774    6,627                17,415   22,959
Expenses

Other Expense, net   184      251                  639      28,263

Income (Loss) from
Discontinued         540      (4,108)              1,567    (17,190)
Operations, net

Net Loss             $ 2,028  $ 3,583              $ 3,583  $ 40,614

Net Loss Per Share   $ 0.03   $ 0.05               $ 0.05   $ 0.61
(Basic and Diluted)




                                      September 30, 2009  December 31, 2008

Current Assets                        $ 10,754            $ 12,701

Non-Current Assets                      14,290              16,519

Total Assets                            25,044              29,220

Current Liabilities                     17,332              10,596

Non-Current Liabilities                 705                 9,057

Stockholders' Equity                    7,007               9,567

Total Liabilities and Stockholders'   $ 25,044            $ 29,220
Equity

Detail of Significant Balance Sheets
Accounts:

Cash                                  $ 709               $ 360

Restricted Cash                         563                 992

Accounts Receivable, net                5,141               8,477

Unbilled Revenue                        908                 505

Accounts Payable                        5,129               5,345

Accrued Expenses and Other Current      1,544               1,587
Liabilities

Note Payable:

Current                                 7,589               1,649

Non-Current                             -                   8,266

Total Note Payable                    $ 7,589             $ 9,915



Conference Call Information

The Company will host a conference call today Monday, November 23, 2009 at 4:00 p.m. Eastern Time. Participants can access the call by dialing 888-669-0684 (domestic) or 201-604-0469 (international). In addition, the call will be webcast on the Investor Relations section of the Company's website at www.inuvo.com where it will also be archived for 45 days. A telephone replay will be available through December 7, 2009.

To access the replay, please dial 888-632-8973 (domestic) or 201-499-0429 (international). At the system prompt, enter the code 52805153 followed by the # sign. Playback will automatically begin.

About Inuvo(TM), Inc.

Inuvo is a leading provider of performance-based online marketing services that deliver customers to advertisers and revenue to publishers. Clients achieve their goals across marketing channels that include search, affiliate, lead generation and email. For more information, visit www.inuvo.com.

Comparable companies include: ValueClick, Inc. (VCLK), Marchex, Inc. (MCHX), LookSmart, Ltd. (LOOK), interCLICK, Inc. (ICLK) and Local.com Corp. (LOCM).

Cautionary Note Regarding Forward Looking Statements

Certain statements in this document and elsewhere by Inuvo are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such information includes, without limitation, the business outlook, assessment of market conditions, anticipated financial and operating results, strategies, future plans, contingencies and contemplated transactions of the company. Such forward-looking statements are not guarantees of future performance and are subject to known and unknown risks, uncertainties and other factors which may cause or contribute to actual results of company operations, or the performance or achievements of the company or industry results, to differ materially from those expressed, or implied by the forward-looking statements. In addition to any such risks, uncertainties and other factors discussed elsewhere herein, risks, uncertainties and other factors that could cause or contribute to actual results differing materially from those expressed or implied for the forward-looking statements include, but are not limited to fluctuations in demand; changes to economic growth in the U.S. economy; government policies and regulations, including, but not limited to those affecting the Internet. Inuvo undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise. Actual results, performance or achievements could differ materially from those anticipated in such forward-looking statements as a result of certain factors, including those set forth in Inuvo's filings with the Securities and Exchange Commission.


    Source: Inuvo, Inc.