Craig A.G. Dillon, PhD., Joins Inuvo as Senior Vice President of Analytics and Media Buying
CLEARWATER, Fla.--(BUSINESS WIRE)-- Inuvo(TM), Inc. (NYSE Amex: INUV) announces today that Craig A.G. Dillon, PhD., has been retained as Senior Vice President of Analytics and Media Buying, effective September 23, 2009.
With the recent beta launch of the Inuvo Platform, the company has been working on its strategy to better utilize insight derived within the Platform as a means to deliver better return on investment for (ROI) advertisers and publishers. Mr. Dillon brings over a decade of experience designing, developing and implementing analytic-based transaction processing systems for preventing fraud, reducing risk and improving marketing ROI.
Most recently, Mr. Dillon served as the Chief Technology Officer at PeopleNet Communications, a mobile communications company, where he optimized the engineering of existing products and launched several new products designed to improve growth.
Prior to PeopleNet Communications, Mr. Dillon served in multiple senior leadership roles at Fair Isaac Corporation, where he brought data-rich analytic products such as the FICO Expansion Score and ScoreNet to market. He broadened the focus and growth of many other innovative products for the company within the marketing and Scoring divisions. Mr. Dillon was also the President, Chief Operating Officer and co-founder of the marketing company, ieWild Inc, prior to joining Fair Isaac. There he built the team necessary to develop, manage and operate a series of analytic marketing products for the financial services industry, growing the company revenue substantially over the course of 18 months. Mr. Dillon started his career at HNC Software where he first served as an Analytic Scientist and later Director of Software and Analytics.
Mr. Dillon's education includes a PhD in Computer Sciences from Curtin University, Australia and concurrent degrees in Electrical Engineering and Computer Science from the University of Melbourne, Australia.
"Craig has worked for me on three other occasions over the last 12 years," said Richard K. Howe, Chief Executive Officer of Inuvo. "His ability to define a technology strategy and then produce the financial analysis of its business model is very rare. Craig brings to Inuvo the ability to define, develop and put into operation analytic and decision management technologies that will assure the success of the Inuvo Platform."
Commenting on his recent appointment, Mr. Dillon said, "Inuvo is ideally positioned to leverage analytics and optimization technologies in both the current and next generation platforms. Providing analytic tools to improve targeting, whilst reducing potential fraud, will provide immediate and direct benefit to our customers. I am excited about the opportunity to contribute to Inuvo's growth in these areas."
About Inuvo(TM), Inc.
Inuvo is a leading provider of performance-based online marketing services that deliver customers to advertisers and revenue to publishers. Clients achieve their goals across marketing channels that include search, affiliate, lead generation and email. For more information, visit www.inuvo.com.
Source: Inuvo(TM), Inc.
Released October 6, 2009