Quarterly report pursuant to Section 13 or 15(d)

Other Intangible Assets and Goodwill - Schedule of Goodwill and Intangible Assets (Details)

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Other Intangible Assets and Goodwill - Schedule of Goodwill and Intangible Assets (Details)
1 Months Ended 6 Months Ended
Mar. 31, 2017
USD ($)
May 31, 2016
USD ($)
Jun. 30, 2017
USD ($)
Dec. 31, 2016
USD ($)
May 08, 2015
USD ($)
website
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]          
Net Carrying Value     $ 11,327,661    
Year-to-date Amortization     763,738    
Intangible assets classified as long-term          
Carrying Value     16,587,030    
Accumulated Amortization and Impairment     (4,869,369)    
Net Carrying Value     11,717,661 $ 8,343,876  
Goodwill, Impaired, Accumulated Impairment Loss          
Carrying Value     9,773,842    
Net Carrying Value     9,773,842 $ 5,760,808  
Trade names, web properties          
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]          
Carrying value, indefinite-lived [1]     390,000    
Net carrying value, indefinite-lived [1]     $ 390,000    
Customer list, Google          
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]          
Term     20 years    
Carrying Value     $ 8,820,000    
Accumulated Amortization and Impairment     (2,352,000)    
Net Carrying Value     6,468,000    
Year-to-date Amortization     $ 220,500    
Technology, NetSeer          
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]          
Term     5 years    
Carrying Value     $ 3,600,000    
Accumulated Amortization and Impairment     (300,000)    
Net Carrying Value     3,300,000    
Year-to-date Amortization     $ 300,000    
Customer list, all other          
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]          
Term     10 years    
Carrying Value     $ 1,610,000    
Accumulated Amortization and Impairment     (858,688)    
Net Carrying Value     751,312    
Year-to-date Amortization     $ 80,502    
Trade names, ALOT          
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]          
Term     5 years    
Carrying Value     $ 960,000    
Accumulated Amortization and Impairment     (960,000)    
Net Carrying Value     0    
Year-to-date Amortization     $ 32,000    
Customer relationships, NetSeer          
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]          
Term     20 years    
Carrying Value     $ 570,000    
Accumulated Amortization and Impairment     (11,875)    
Net Carrying Value     558,125    
Year-to-date Amortization     $ 11,875    
Domain websites          
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]          
Term [2]     5 years    
Carrying Value     $ 447,030 [2]   $ 715,874
Accumulated Amortization and Impairment [2]     (307,639)    
Net Carrying Value [2]     139,391    
Year-to-date Amortization [2]     $ 39,694    
Goodwill, Impaired, Accumulated Impairment Loss          
Number of finite-lived intangible assets purchased | website         2
Impairment of finite-lived intangible assets $ 222,477 $ 46,000      
Brand, NetSeer          
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]          
Term     1 year    
Carrying Value     $ 121,000    
Accumulated Amortization and Impairment     (50,417)    
Net Carrying Value     70,583    
Year-to-date Amortization     $ 50,417    
Non-competition agreements, NetSeer          
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]          
Term     1 year    
Carrying Value     $ 69,000    
Accumulated Amortization and Impairment     (28,750)    
Net Carrying Value     40,250    
Year-to-date Amortization     $ 28,750    
[1] The trade names related to our web properties have an indefinite life, and as such are not amortized.
[2] On May 8, 2015, we purchased two domain websites with a fair value of $715,874. In May 2016, the carrying value was adjusted by approximately $46 thousand to reflect the lower price paid as compared to the contingent liability recorded as a result of the change in the price of Inuvo stock from the date of acquisition to the first contingent release of shares. In March 2017, we determined that the seller would not meet the specific performance target for the second year and therefore, we adjusted the carrying value of the intangible asset by $222,477.