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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-Q
(Mark One)

    QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended June 30, 2022
OR

     TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from ______________________ to ______________________
 
Commission file number: 001-32442

inuv-20220630_g1.jpg

Inuvo, Inc.
(Exact name of registrant as specified in its charter)
Nevada87-0450450
(State or other jurisdiction of
incorporation or organization)
(I.R.S. Employer
 Identification No.)
500 President Clinton Ave., Suite 300 Little Rock, AR
72201
(Address of principal executive offices)(Zip Code)
(501) 205-8508
Registrant's telephone number, including area code
not applicable
(Former name, former address and former fiscal year, if changed since last report)
Securities registered pursuant to Section 12(b) of the Act:
Title of each classTrading Symbol(s)Name of each exchange on which registered
Common stockINUVNYSE American

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to the filing requirements for at least the past 90 days.     Yes       No  

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes       No  

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company or an emerging growth company.  See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.
Large accelerated filerAccelerated filer
Non-accelerated filerSmaller reporting company
Emerging growth company
If an emerging growth company, indicate by checkmark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards pursuant to Section 13(a) of the Exchange Act: 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).  Yes   No  



Indicate the number of shares outstanding of each of the issuer's classes of common stock, as of the latest practicable date.
Title of ClassAugust 12, 2022
Common Stock120,134,884




TABLE OF CONTENTS
  Page No.
Part I
 
Item 1.Financial Statements.
Consolidated Balance Sheets
Consolidated Statements of Operations and Comprehensive Loss
Consolidated Statements of Cash Flows
Consolidated Statements of Stockholders' Equity
Notes to Consolidated Financial Statements
Item 2.Management's Discussion and Analysis of Financial Condition and Results of Operations.
Item 3.Quantitative and Qualitative Disclosures About Market Risk.
Item 4.Controls and Procedures.
 
Part II
 
Item 1.Legal Proceedings.
Item 1A.Risk Factors.
Item 2.Unregistered Sales of Equity Securities and Use of Proceeds.
Item 3.Defaults upon Senior Securities.
Item 4.Mine Safety and Disclosures.
Item 5.Other Information.
Item 6.Exhibits.
Signatures


3


CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION

This report contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). These forward-looking statements are subject to known and unknown risks, uncertainties and other factors which may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. In some cases, you can identify forward-looking statements by terminology such as “will,” “should,” “intend,” “expect,” “plan,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” or “continue,” or the negative of such terms or other comparable terminology. This report includes, among others, statements regarding our risks associated with:

a decline in general economic conditions;
decreased market demand for our products and services;
customer revenue concentration;
risks associated with customer collections;
seasonality impacts on financial results and cash availability;
dependence on advertising suppliers;
the ability to acquire traffic in a profitable manner;
failure to keep pace with technological changes;
interruptions within our information technology infrastructure;
dependence on key personnel;
regulatory and legal uncertainties;
failure to comply with privacy and data security laws and regulations;
third party infringement claims;
publishers who could fabricate fraudulent clicks;
the ability to continue to meet the NYSE American listing standards;
the impact of quarterly results on our common stock price;
dilution to our stockholders upon the exercise of outstanding restricted stock unit grants and warrants;
the on-going impact of the COVID-19 pandemic on our Company; and
our ability to identify, finance, complete and successfully integrate future acquisitions.

These forward-looking statements were based on various factors and were derived utilizing numerous assumptions and other factors that could cause our actual results to differ materially from those in the forward-looking statements. Most of these factors are difficult to predict accurately and are generally beyond our control. You should consider the areas of risk described in connection with any forward-looking statements that may be made herein. Readers are cautioned not to place undue reliance on these forward-looking statements and readers should carefully review this report in its entirety, including the risks described in Part II, Item 1A. Risk Factors appearing in this report, together with those appearing in Item 1A. Risk Factors, in our Annual Report on Form 10-K for the year ended December 31, 2021 as filed with the Securities and Exchange Commission ("SEC") on March 17, 2022 and our subsequent filings with the SEC.

Except for our ongoing obligations to disclose material information under the Federal securities laws, we undertake no obligation to release publicly any revisions to any forward-looking statements, to report events or to report the occurrence of unanticipated events. These forward-looking statements speak only as of the date of this report, and you should not rely on these statements without also considering the risks and uncertainties associated with these statements and our business.

OTHER PERTINENT INFORMATION

Unless specifically set forth to the contrary, when used in this report the terms “Inuvo,” the “Company,” “we,” “us,” “our” and similar terms refer to Inuvo, Inc., a Nevada corporation, and its subsidiaries. When used in this report, “second quarter 2022” means for the three months ended June 30, 2022, “second quarter 2021” means for the three months ended June 30, 2021, “2021” means the fiscal year ended December 31, 2021 and “2022” means the fiscal year ending December 31, 2022. The information which appears on our corporate web site at www.inuvo.com and our various social media platforms are not part of this report.

4


PART I - FINANCIAL INFORMATION
ITEM 1. FINANCIAL STATEMENTS
INUVO, INC.
CONSOLIDATED BALANCE SHEETS
June 30, 2022 (Unaudited) and December 31, 2021
 June 30, 2022December 31, 2021
Assets
Current assets  
Cash and cash equivalents$6,373,070 $10,475,964 
Marketable securities - short term2,044,601 1,927,979 
Accounts receivable, net of allowance for doubtful accounts of $222,990 and $202,904, respectively.
13,094,811 9,265,813 
Prepaid expenses and other current assets1,074,366 1,408,186 
Total current assets22,586,848 23,077,942 
Property and equipment, net1,688,478 1,506,766 
Other assets  
Goodwill9,853,342 9,853,342 
Intangible assets, net of accumulated amortization6,141,541 6,720,585 
Referral and support services agreement advance950,000 1,100,000 
Marketable securities - long term587,215 859,512 
Right of use assets - operating lease483,840 641,306 
Right of use assets - finance lease153,205 201,902 
Other assets35,720 35,719 
Total other assets18,204,863 19,412,366 
Total assets$42,480,189 $43,997,074 
Liabilities and Stockholders’ Equity
Current liabilities
Accounts payable$6,246,536 $4,844,716 
Accrued expenses and other current liabilities6,961,653 5,374,391 
Lease liability - operating lease355,969 340,478 
Lease liability - finance lease104,781 102,954 
Total current liabilities13,668,939 10,662,539 
Long-term liabilities  
Deferred tax liability107,000 107,000 
Lease liability - operating lease129,111 300,827 
Lease liability - finance lease53,847 105,411 
Other long-term liabilities14,937 13,302 
Total long-term liabilities304,895 526,540 
Stockholders’ equity
Preferred stock, $0.001 par value:
Authorized shares 500,000, none issued and outstanding
  
Common stock, $0.001 par value:
Authorized shares 200,000,000; issued and outstanding shares 119,873,869 and 118,747,447, respectively.
119,874 118,748 
Additional paid-in capital177,825,362 176,586,529 
Accumulated other comprehensive (loss) income(168,672)53,737 
Accumulated deficit(149,270,209)(143,951,019)
Total stockholders' equity28,506,355 32,807,995 
Total liabilities and stockholders' equity$42,480,189 $43,997,074 
            See accompanying notes to the consolidated financial statements.
5






INUVO, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS
(Unaudited)
For the Three Months Ended June 30,For the Six Months Ended June 30,
 2022202120222021
Net revenue$22,651,305 $12,635,583 $41,260,672 $23,253,392 
Cost of revenue9,273,589 2,264,020 17,935,095 3,708,079 
Gross profit13,377,716 10,371,563 23,325,577 19,545,313 
Operating expenses  
Marketing costs10,988,409 8,213,140 18,157,858 15,518,924 
Compensation3,215,890 2,880,217 6,373,596 5,618,084 
General and administrative2,011,237 1,676,890 3,737,909 3,401,868 
Total operating expenses16,215,536 12,770,247 28,269,363 24,538,876 
Operating loss(2,837,820)(2,398,684)(4,943,786)(4,993,563)
Interest income (expense), net3,070 (7,991)2,071 (30,380)
Other income (expense), net(395,177)24,548 (377,475)494,548 
Net loss(3,229,927)(2,382,127)(5,319,190)(4,529,395)
Other comprehensive income
Unrealized loss on marketable securities(124,253) (222,409)$ 
Comprehensive loss$(3,354,180)$(2,382,127)$(5,541,599)$(4,529,395)
Per common share data  
Basic and diluted:  
Net loss$(0.03)$(0.02)$(0.04)$(0.04)
Weighted average shares
Basic119,827,944 116,497,035 118,788,819 116,497,035 
Diluted119,827,944 116,497,035 118,788,819 116,497,035 
 
See accompanying notes to the consolidated financial statements.
6






INUVO, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(Unaudited)
For the Six Months Ended June 30,
 20222021
Operating activities:
Net loss$(5,319,190)$(4,529,395)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation and amortization1,308,776 1,552,386 
Depreciation-Right of Use Assets48,697 153,978 
Stock based compensation1,355,534 952,472 
Stock warrant expense12,945  
Loss (gain) on marketable securities377,475 (24,525)
Amortization of financing fees2,500 5,000 
Provision (recovery) of doubtful accounts20,086 (69,667)
Derecognition of contingency and grant(10,000)(110,000)
Third party rights agreement termination (420,000)
Change in operating assets and liabilities:
Accounts receivable(3,849,084)618,735 
Prepaid expenses, unbilled revenue and other current assets333,820 (100,888)
Referral and support services agreement advance150,000  
Accrued expenses and other liabilities1,597,637 (2,002,231)
Accounts payable1,401,820 2,421,700 
Net cash used in operating activities(2,568,984)(1,552,435)
Investing activities:
Purchases of equipment and capitalized development costs(911,443)(788,670)
Purchase of marketable securities(1,600,121)(913,110)
Proceeds from the sale of marketable securities1,155,912  
Net cash used in investing activities(1,355,652)(1,701,780)
Financing activities:
Proceeds from sale of common stock, net 13,137,500 
Proceeds from ValidClick licensing agreement (149,900)
Payments on finance lease obligations(49,737)(117,363)
Proceeds from exercise of options 1,569 
Net taxes paid on restricted stock unit grants exercised(128,521)(161,244)
Net cash (used in)/provided by financing activities(178,258)12,710,562 
Net change – cash(4,102,894)9,456,347 
Cash and cash equivalent, beginning of year10,475,964 7,890,665 
Cash and cash equivalent, end of period$6,373,070 $17,347,012 
Supplemental information:
Interest paid$12,625 $32,972 
Non cash investing and financing activities:
Assets purchased under finance lease obligations$ $10,724 
Assets purchased under operating lease obligations$— $344,311 
 
See accompanying notes to the consolidated financial statements.
7






INUVO, INC.
CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
(unaudited)
For the Six Months Ended June 30,

2022
Common Stock Additional Paid in CapitalAccumulated DeficitAccumulated Other Comprehensive Income (Loss)Total
SharesStock
Balance as of December 31, 2021118,747,447 $118,748 $176,586,529 $(143,951,019)$53,737 $32,807,995 
Net loss(2,089,263)(2,089,263)
Unrealized loss on debt securities(98,156)(98,156)
Stock-based compensation671,158 671,158 
Stock issued for vested restricted stock awards1,059,755 1,060(1,060) 
Shares withheld for taxes on vested restricted stock(128,520)(128,520)
Stock warrants issued for referral agreement12,483 12,483 
Balance as of March 31, 2022119,807,202 $119,808 $177,140,590 $(146,040,282)$(44,419)$31,175,697 
Net loss(3,229,927)(3,229,927)
Unrealized loss on debt securities(124,253)(124,253)
Stock-based compensation684,376 684,376 
Stock issued for vested restricted stock awards66,666 66 (66) 
Stock warrants issued for referral agreement462 462 
Balance as of June 30, 2022119,873,868 $119,874 $177,825,362 $(149,270,209)$(168,672)$28,506,355 

2021
Common Stock Additional Paid in CapitalAccumulated DeficitTotal
SharesStock
Balance as of December 31, 202098,035,829 $98,036 $161,541,448 $(136,350,370)$25,289,114 
Net loss(2,147,268)(2,147,268)
Stock-based compensation394,870 394,870 
Stock issued for vested restricted stock awards1,467,465 1,467(1,467) 
Shares withheld for taxes on vested restricted stock(161,244)(161,244)
Proceeds from exercise of options1,569 1,569 
Sale of common stock, net19,015,151 19,016 13,118,484 13,137,500 
Balance as of March 31, 2021118,518,445 $118,519 $174,893,660 $(138,497,638)$36,514,541 
Net loss(2,382,127)(2,382,127)
Stock-based compensation557,602 557,602 
Balance as of June 30, 2021118,518,445 $118,519 $175,451,262 $(140,879,765)$34,690,016 

8






Inuvo, Inc.
Notes to Consolidated Financial Statements
(Unaudited)

Note 1 – Organization and Business
 
Company Overview
 
Inuvo is a technology company that develops and sells information technology solutions for marketing and advertising. These solutions predictively identify and message online audiences for any product, service or brand across devices, formats, and channels including video, mobile, connected TV, linear TV, display, social, search and native. These solutions allow Inuvo’s clients to engage with their audiences in a manner that drives responsiveness. Inuvo facilitates the delivery of hundreds of millions of marketing messages to consumers every single month and counts among its clients numerous world-renowned names across industries.

The Inuvo solution incorporates a proprietary form of artificial intelligence, or AI, branded the IntentKey. This patented machine learning technology uses interactions with Internet content as a source of information from which to predict consumer intent. The AI can identify and advertise to the reasons why consumers are purchasing products and services not who those consumers are. In this regard, the technology is designed for a privacy conscious future and is focused on the components of the advertising value chain most responsible for return on advertising spend, the intelligence behind the advertising decision.

Inuvo technology can be consumed both as a managed service and software-as-a-service. For clients, Inuvo has also developed a collection of proprietary websites collectively branded as Bonfire Publishing where content is created specifically to attract qualified consumer traffic for clients through the publication of information across a wide range of topics including health, finance, travel, careers, auto, education and lifestyle. These sites also provide the means to market test various Inuvo advertising technologies. Further, Inuvo also provides Search and Social advertising services through a proprietary set of technologies branded as ValidClick.

There are many barriers to entry associated with the Inuvo business model, including a proficiency in large scale information processing, predictive software development, marketing data products, analytics, artificial intelligence, integration to the internet of things ("IOT"), and the relationships required to execute within the IOT. Inuvo’s intellectual property is protected by 17 issued and eight pending patents.

Liquidity
As of June 30, 2022, we have approximately $8.4 million in cash, cash equivalents and marketable securities. Our net working capital was $8.9 million. We have encountered recurring losses and cash outflows from operations, which historically we have funded through equity offerings and debt facilities. In addition, our investment in internally developed software consists primarily of labor costs which are of a fixed nature. Through June 30, 2022, our accumulated deficit was $149.3 million.

Our principal sources of liquidity are the sale of our common stock and our credit facility with Hitachi described in Note 6 to our Consolidated Financial Statements. On January 19, 2021, we raised $8.0 million in gross proceeds in a registered direct offering, before expenses, through the sale of an aggregate of 13,333,334 shares of our common stock, and on January 22, 2021, we raised an additional $6.25 million in gross proceeds in a registered direct offering, before expenses, through the sale of an aggregate of 5,681,817 shares of our common stock.

In March 2021, we contracted with an investment management company to manage our cash in excess of current operating
needs. We placed $2 million in cash equivalent accounts and $10 million in an interest-bearing account. At June 30, 2022,
our funds with the investment management company were approximately $5.4 million and were invested in cash equivalent accounts and marketable debt and equity securities. A detail of the activity is described in Note 3 to our Consolidated Financial Statements.

On May 28, 2021, we entered into a Sales Agreement (the “Sales Agreement”) with A.G.P./Alliance Global Partners, as sales agent (the “Sales Agent”), pursuant to which we may offer and sell through or to the Sales Agent shares of our common stock (the “ATM Program”) up to an aggregate amount of gross proceeds of $35,000,000. During the year ended December 31, 2021 and through June 30, 2022, we did not issue any shares of common stock or receive any aggregate proceeds under the ATM Program, and we did not pay any commissions to the Sales Agent. Any shares of common stock offered and sold in the ATM Program will be issued pursuant to our universal shelf registration statement on Form S-3 (the “Shelf Registration Statement”). The ATM Program will terminate upon (a) the election of the Sales Agent upon the occurrence of certain adverse events, (b) 10 days’ advance notice from one party to the other, or (c) the sale of the balance available under our Shelf Registration Statement.
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Under the terms of the Sales Agreement, the Sales Agent is entitled to a commission at a fixed rate of 3.0% of the gross proceeds from each sale of shares under the Sales Agreement.

We have focused our resources behind a plan to market our collective multi-channel advertising capabilities differentiated by our AI technology, the IntentKey, where we have a technology advantage and higher margins. If we are successful in implementing our plan, we expect to return to a positive cash flow from operations. However, there is no assurance that we will be able to achieve this objective.

We believe our current cash position and credit facility will be sufficient to sustain operations for the next twelve
months. We may need to fund operations over the longer term through private or public sales of securities, debt financings or partnering/licensing transactions. There can be no assurances that financing will be available on acceptable terms, if at all, in the future.

Customer concentration

For the three month period ending June 30, 2022, our three largest customers by revenue accounted for 68.3% of our overall revenue at 27.4%, 27.2% and 13.6%, respectively and for the six month period ending June 30, 2022, 62.1% of our overall revenue at 25.0%, 23.2% and 14.0%, respectively. Those same three customers accounted for 53.4% of our gross accounts receivable balance as of June 30, 2022. As of December 31, 2021, the same customers accounted for 41.7% of our gross accounts receivable balance.

COVID-19

In March 2020, the World Health Organization classified the COVID-19 outbreak as a pandemic. The full impact of the COVID-19 outbreak continues to evolve as of the date of this report. We continue to monitor the pandemic and related government guidelines and regulations and their impact on our operations, financial condition and liquidity.
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Note 2 – Summary of Significant Accounting Policies
 
Basis of presentation
 
The consolidated financial statements presented are for Inuvo and its subsidiaries. The accompanying unaudited consolidated financial statements have been prepared based upon SEC rules that permit reduced disclosure for interim periods. Certain information and footnote disclosures have been condensed or omitted in accordance with those rules and regulations. The accompanying consolidated balance sheet as of December 31, 2021, was derived from audited financial statements, but does not include all disclosures required by accounting principles generally accepted in the United States ("GAAP"). In our opinion, these consolidated financial statements reflect all adjustments that are necessary for a fair presentation of results of operations and financial condition for the interim periods shown including normal recurring accruals and other items. The results for the interim periods are not necessarily indicative of results for the full year. For a more complete discussion of significant accounting policies and certain other information, this report should be read in conjunction with the consolidated financial statements and accompanying notes included in our Annual Report on Form 10-K for the year ended December 31, 2021, which was filed with the SEC on March 17, 2022.

Use of estimates

The preparation of financial statements, in accordance with GAAP, requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, net revenues and expenses and disclosure of contingent assets and liabilities. The estimates and assumptions used in the accompanying consolidated financial statements are based upon management’s regular evaluation of the relevant facts and circumstances as of the date of the consolidated financial statements. We regularly evaluate estimates and assumptions related to capitalized labor, goodwill and purchased intangible asset valuations and income tax valuation allowance. Actual results may differ from the estimates and assumptions used in preparing the accompanying consolidated financial statements, and such differences could be material.

Revenue Recognition

Both of our platforms generate revenue from ad placements and clicks on advertisements on websites, some of which we own. We recognize revenue from ad placements and clicks in the period in which they occur. We also recognize revenue from serving impressions when we complete all or a part of an order from an advertiser. The revenue is recognized in the period that the impression is served. We subsequently settle these transactions with our business partners at which time adjustments for invalid traffic may impact the amount collected. Payments to publishers who display advertisements on our behalf and payments to ad exchanges are recognized as cost of revenue.

The below table is the proportion of revenue that is generated through advertisements on our ValidClick (Search and Social) and IntentKey (Programmatic) platforms:

For the Three Months Ended June 30,For the Six Months Ended June 30,
2022202120222021
ValidClick Platform$14,022,118 61.9 %$9,727,501 77.0 %$24,519,101 59.4 %$18,212,314 78.3 %
IntentKey Platform8,629,187 38.1 %2,908,082 23.0 %16,741,571 40.6 %$5,041,078 21.7 %
Total$22,651,305 100.0 %$12,635,583 100.0 %$41,260,672 100.0 %$23,253,392 100.0 %

Recent Accounting Pronouncements Not Yet Adopted

In June 2016, the FASB issued ASU No. 2016-13, Financial Instruments-Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments (ASU 2016-13), which requires the measurement and recognition of expected credit losses for financial assets held at amortized cost. ASU 2016-13 replaces the existing incurred loss impairment model with a forward-looking expected credit loss model which will result in earlier recognition of credit losses. On November 15, 2019, the FASB delayed the effective date for certain small public companies and other private companies. As amended, the effective date of ASC Topic 326 was delayed until fiscal years beginning after December 15, 2022 for SEC filers that are eligible to be smaller reporting companies under the SEC’s definition, as well as private companies and not-for-profit entities. We are currently evaluating the potential impact of this new standard to our consolidated financial statements.


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Reclassification:

We have reclassified amounts pertaining to marketable securities on the statement of cash flows for the six months ended June 30, 2021 to conform to the current period's presentation.
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Note 3 Fair Value Measurements

The carrying amounts reported in the balance sheet for cash and cash equivalents, accounts receivable, accounts payable and accrued expenses approximate fair value based on the short-term nature of these items.

In accordance with accounting principles generally accepted in the United States, fair value is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. A three-level hierarchy prioritizes the inputs used to measure fair value as follows:

Level 1 – Valuation is based on quoted prices in active markets for identical assets or liabilities. Level 1 assets and liabilities generally include debt and equity securities that are traded in an active exchange market. Valuations are obtained from readily available pricing sources for market transactions involving identical assets or liabilities.

Level 2 – Valuation is based on observable inputs other than Level 1 prices, such as quoted prices for similar assets or liabilities; quoted prices in markets that are not active; or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the assets or liabilities.

Level 3 – Valuation is based on unobservable inputs that are supported by little or no market activity and that are significant to the fair value of the assets or liabilities. Level 3 assets and liabilities include financial instruments whose value is determined using pricing models, discounted cash flow methodologies, or similar techniques, as well as instruments for which the determination of fair value requires significant management judgment or estimation.

The following table summarizes our cash equivalents and marketable securities measured at fair value. Certain marketable
securities consist of investments in debt and equity securities. We classify our cash equivalents and marketable securities within Level 1 because we use observable inputs that reflect quoted market prices for identical assets in active markets to determine their fair value. We have classified debt securities as available for sale securities with unrealized gains and losses recorded as other comprehensive income. We have classified equity securities as trading and are marked to market with changes recorded as other income on the income statement. Any interest income or dividends are recorded as interest income on the income statement.

Investment Assets at Fair ValueInvestment Assets at Fair Value
As of June 30, 2022As of December 31, 2021
Level 1TotalLevel 1Total
Debt securities$852,652 $852,652 $1,828,285 $1,828,285 
Equity securities$1,779,164 $1,779,164 $959,206 $959,206 
Cash equivalents$2,793,852 $2,793,852 $5,222,759 $5,222,759 
Total Investments at Fair Value$5,425,668 $5,425,668 $8,010,250 $8,010,250 

The cost, gross unrealized gains (losses) and fair value of marketable securities by major security type were as follows:

For the Six Months Ended June 30,For the Twelve Months Ended December 31
20222021
CostUnrealized Gain (Loss)Fair ValueCostUnrealized Gain (Loss)Fair Value
Marketable securities
Debt securities$1,021,324 $(168,672)$852,652 $2,100,306 $(272,021)$1,828,285 
Equity securities2,363,650 (584,486)1,779,164 905,469 53,737 959,206 
Total marketable securities$2,631,816 $2,787,491 
    
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Note 4 – Property and Equipment
 
The net carrying value of property and equipment was as follows as of:
 June 30, 2022December 31, 2021
Furniture and fixtures$293,152 $293,152 
Equipment1,246,872 1,164,671 
Capitalized internal use and purchased software13,744,062 12,914,820 
Leasehold improvements458,885 458,885 
Subtotal15,742,971 14,831,528 
Less: accumulated depreciation and amortization(14,054,493)(13,324,762)
Total$1,688,478 $1,506,766 

During the three months ended June 30, 2022 and June 30, 2021, depreciation expense was $372,939 and $314,106, respectively. During the six months ended June 30, 2022 and June 30, 2021, depreciation expense was $729,732 and $619,634, respectively.

Note 5 – Other Intangible Assets and Goodwill
 
The following is a schedule of intangible assets and goodwill as of June 30, 2022:
 TermCarrying
Value
Accumulated Amortization and ImpairmentNet Carrying ValueYear-to-date Amortization
Customer list, Google20 years$8,820,000 $(4,557,000)$4,263,000 $220,500 
Technology5 years3,600,000 (3,600,000) 60,000 
Customer list, ReTargeter5 years1,931,250 (1,126,563)804,687 193,125 
Customer list, all other10 years1,610,000 (1,610,000) 26,794 
Brand name, ReTargeter5 years643,750 (375,521)268,229 64,375 
Customer relationships20 years570,000 (154,375)415,625 14,250 
Trade names, web properties (1)-390,000 — 390,000 — 
Intangible assets classified as long-term$17,565,000 $(11,423,459)$6,141,541 $579,044 
Goodwill, total-$9,853,342 $— $9,853,342 $— 

(1)    The trade names related to our web properties have an indefinite life, and as such are not amortized.
Amortization expense over the next five years and thereafter is as follows:
 
2022 (remainder of year)$492,250 
2023984,500 
2024769,917 
2025469,500 
2026469,500 
Thereafter2,565,874 
Total$5,751,541 




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Note 6 – Bank Debt

On March 12, 2020, we closed on the Loan and Security Agreement dated February 28, 2020 with Hitachi. Under the terms of the Loan and Security Agreement, Hitachi has provided us with a $5,000,000 line of credit commitment. We are permitted to borrow (i) 90% of the aggregate Eligible Accounts Receivable, plus (ii) the lesser of (A) 75% of the aggregate Unbilled Accounts Receivable or (B) 50% of the amount available to borrow under (i), up to the maximum credit commitment. We pay Hitachi a monthly interest at the rate of 2% in excess of the Wall Street Journal Prime Rate, with a minimum rate of 6.75% per annum, on outstanding amounts. The principal and all accrued but unpaid interest are due on demand.

We agreed to pay Hitachi a commitment fee of $50,000, with one half due upon the execution of the agreement and the balance due six months thereafter. Thereafter, we are obligated to pay Hitachi a commitment fee of $15,000 annually. We are also obligated to pay Hitachi a quarterly service fee of 0.30% on the monthly unused amount of the maximum credit line. The Loan and Security Agreement continues for an indefinite term. At June 30, 2022, there were no outstanding balances due under the Loan and Security Agreement.

Note 7 – Accrued Expenses and Other Current Liabilities

The accrued expenses and other current liabilities consist of the following as of:
 June 30, 2022December 31, 2021
Accrued marketing costs$5,545,363 $4,267,980 
Accrued expenses and other804,200 956,998 
Accrued payroll and commission liabilities606,582 121,533 
Arkansas grant contingency5,000 10,000 
Accrued taxes, current portion508 17,880 
Total$6,961,653 $5,374,391 

Note 8 – Other Long-Term Liabilities

The lease liabilities and other long-term liabilities consist of the following as of:
 June 30, 2022December 31, 2021
Deferred rent$14,937 $13,302 
Total$14,937 $13,302 


Note 9 – Commitments    

On September 17, 2021, we signed a multi-year agreement with a business development partner to provide referral and support services to us. The agreement required an advance fee of $1.5 million with $300,000 recorded as a current asset and $1.2 million as other assets. The advance is being amortized as marketing expenses over five years. As of June 30, 2022, $250,000 has been amortized. As part of the agreement, we granted a warrant exercisable into 300,000 shares of our common stock, which vests over two years upon achieving certain performance metrics (see Note 12 - Stockholders' Equity). Additionally, we agreed to pay quarterly support fees upon reaching certain levels of operational activity.

Note 10 – Income Taxes

We have a deferred tax assets of $35,576,360. We believe it is more likely than not that essentially none of our deferred tax assets will be realized, and we have recorded a valuation allowance of $33,988,760 for the deferred tax assets that may not be realized as of June 30, 2022 and December 31, 2021. We also have deferred tax liabilities totaling $1,694,600 as of June 30, 2022, related to intangible assets acquired in March 2012 and February 2017. These balances are presented as a net deferred tax liability of $107,000 composed of indefinite lived intangible assets.




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Note 11 – Stock-Based Compensation

We maintain a stock-based compensation program intended to attract, retain and provide incentives for talented employees and directors and align stockholder and employee interests. During the 2022 and 2021 periods, we granted restricted stock units ("RSUs") from the 2017 Equity Compensation Plan, as amended (“2017 ECP”). RSU vesting periods are generally up to three years and/or achieving certain financial targets.

On January 1, 2022, in accordance with the plan provisions, the number of shares available for issuance under the 2017 ECP was increased by 150,000 shares. On June 16, 2022, our stockholders approved an amendment to the 2017 ECP increasing the number of shares of our common stock reserved for issuance by 15,000,000 shares. As of June 30, 2022, the total number of shares of our common stock reserved for issuance under the 2017 ECP was 24,550,000.

Compensation Expense

For the three and six months ended June 30, 2022, we recorded stock-based compensation expense for all equity incentive plans of $684,376 and $1,355,534, respectively. For the three and six months ended June 30, 2021, we recorded stock-based compensation expense for all equity incentive plans of $557,602 and $952,472, respectively. Total compensation cost not yet recognized at June 30, 2022 was $3,176,577, which will be recognized over a weighted-average recognition period of approximately three years.

The following table summarizes the stock grants outstanding under the 2017 ECP and the 2010 Equity Compensation Plan (“2010 ECP”) for the three months ended June 30, 2022:

 Options OutstandingRSUs OutstandingOptions and RSUs ExercisedAvailable SharesTotal Awards Authorized
2017 ECP 5,133,340 4,160,798 15,255,862 24,550,000 
2010 ECP (*)1,500  5,011,511  5,013,011 
Total1,500 5,133,340 9,172,309 15,255,862 29,563,011 
(*) Expired April 2020

The following table summarizes the activity of stock option awards under the 2010 ECP for the six months ended June 30, 2022:
Shares Subject to Options Outstanding
Number of SharesWeighted Average Exercise Price
Outstanding, beginning of period1,500 $0.56 
Stock options exercised $ 
Stock options canceled $ 
Outstanding, end of period1,500 0.56 
Exercisable, end of period1,500 0.56 





The following table summarizes the activities for our unvested RSUs for the six months ended June 30, 2022:
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Unvested RSUs
Number of SharesWeighted Average Grant Date Fair Value
Outstanding, beginning of period3,960,001 $1.33 
Granted2,750,000 $0.40 
Vested(1,426,660)$1.34 
Canceled(150,001)$1.03 
Outstanding, end of period5,133,340 $0.84 

Note 12 – Stockholder's Equity

Warrants

On September 17, 2021, we signed an agreement with a marketing platform and consulting company to provide referral and support services to us for a period of five years (see Note 9 - Commitments). As part of that agreement, we granted a warrant exercisable into 300,000 shares of our common stock, which vests in two tranches when certain performance metrics are achieved. The warrant was valued using the Black Scholes option pricing model at a total of $149,551 based on a seven-year term, an implied volatility of 100%, a risk-free equivalent yield of 1.17%, and a stock price of $0.71. The warrant is classified as equity and will be expensed over the vesting period of each tranche if the performance criteria are achieved. For the six- month period ended June 30, 2022, we recognized approximately $13 thousand in expense.

Earnings per Share

For the three-and-six month periods ended June 30, 2022 and 2021, we generated a net loss from continuing operations and as a result, any potential common shares are anti-dilutive.

Common Stock

On January 7, 2021, we filed Articles of Amendment to our Articles of Incorporation in the State of Nevada increasing the number of authorized shares of our common stock from 100,000,000 to 150,000,000. On August 19, 2021, we filed Articles of Amendment to our Articles of Incorporation in the State of Nevada increasing the number of authorized shares of our common stock from 150,000,000 to 200,000,000.

Note 13 – Leases
We have entered into operating and finance leases primarily for real estate and equipment rental. These leases have terms which range from three years to five years, and often include one or more options to renew or in the case of equipment rental, to purchase the equipment. These operating and finance leases are listed as separate line items on our consolidated balance sheets and represent our right to use the underlying asset for the lease term. Our obligation to make lease payments is also listed as separate line items on our consolidated balance sheets. As of June 30, 2022 and December 31, 2021, total operating and financed right-of-use assets were $483,840 and $153,205, and $641,306 and $201,902, respectively.
As of June 30, 2022 and 2021, we recorded $48,697 and $153,978, respectively, in amortization expense related to finance leases.

Because the rate implicit in each lease is not readily determinable, we use our incremental borrowing rate to determine the present value of the lease payments.









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Information related to our operating lease liabilities are as follows:
For the Six Months Ended June 30,
Cash paid for operating lease liabilities$211,652 
Weighted-average remaining lease term3.2 years
Weighted-average discount rate6.25 %
Minimum future lease payments ended June 30, 2022
2022 (remainder of the year)$192,578 
2023301,029 
202416,236 
20255,251 
20261,590 
516,684 
Less imputed interest(31,604)
Total lease liabilities$485,080 


Information related to our financed lease liabilities are as follows:
For the Six Months Ended June 30,
Cash paid for finance lease liabilities$59,726 
Weighted-average remaining lease term1.8 years
Weighted-average discount rate6.25 %
Minimum future lease payments ended June 30, 2022
2022 (remainder of the year)$55,139 
202384,127 
202431,220 
170,486 
Less imputed interest(11,858)
Total lease liabilities$158,628 

ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
 
Company Overview

Inuvo is a technology company that develops and sells information technology solutions for marketing and advertising. These solutions predictively identify and message online audiences for any product, service or brand across devices, formats, and channels including video, mobile, connected TV, linear TV, display, social, search and native. These solutions allow Inuvo’s clients to engage with their audiences in a manner that drives responsiveness. Inuvo facilitates the delivery of hundreds of millions of marketing messages to consumers every single month and counts among its clients numerous world-renowned names across industries.

The Inuvo solution incorporates a proprietary form of artificial intelligence, or AI, branded the IntentKey. This patented machine learning technology uses interactions with Internet content as a source of information from which to predict consumer intent. The AI can identify and advertise to the reasons why consumers are purchasing products and services not who those consumers are. In this regard, the technology is designed for a privacy conscious future and is focused on the components of the advertising value chain most responsible for return on advertising spend, the intelligence behind the advertising decision.

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Inuvo technology can be consumed both as a managed service and software-as-a-service. For clients, Inuvo has also developed a collection of proprietary websites collectively branded as Bonfire Publishing where content is created specifically to attract qualified consumer traffic for clients through the publication of information across a wide range of topics including health, finance, travel, careers, auto, education and lifestyle. These sites also provide the means to market test various Inuvo advertising technologies. Further, Inuvo also provides Search and Social advertising services through a proprietary set of technologies branded as ValidClick.

There are many barriers to entry associated with the Inuvo business model, including a proficiency in large scale information processing, predictive software development, marketing data products, analytics, artificial intelligence, integration to the internet of things ("IOT"), and the relationships required to execute within the IOT. Inuvo’s intellectual property is protected by 17 issued and eight pending patents.

Impact of COVID-19 Pandemic
In March 2020, the World Health Organization classified the COVID-19 outbreak as a pandemic. The full impact of the COVID-19 outbreak continues to evolve as of the date of this report. We continue to monitor the pandemic and related government guidelines and regulations and their impact on our operations, financial condition and liquidity.

Critical Accounting Policies and Estimates

The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amount of assets and liabilities, the disclosure of contingent assets and liabilities and the reported amounts of revenue and expenses during the reported periods. The more critical accounting estimates include estimates related to revenue recognition, accounts receivable allowances, capitalized software costs, goodwill and stock-based compensation. We also have other key accounting policies, which involve the use of estimates, judgments and assumptions that are significant to understanding our results, which are described in Note 2 to our audited consolidated financial statements for 2021 appearing in our Annual Report on Form 10-K for the year ended December 31, 2021 as filed with the SEC on March 17, 2022. The estimates and assumptions that management makes affect the reported amounts of assets, liabilities, net revenues and expenses and disclosure of contingent assets and liabilities. The estimates and assumptions that management makes affect the reported amounts of assets, liabilities, net revenues and expenses and disclosure of contingent assets and liabilities. The estimates and assumptions used are based upon management’s regular evaluation of the relevant facts and circumstances as of the date of the consolidated financial statements. We regularly evaluate estimates and assumptions related to goodwill and purchased intangible asset valuations and valuation allowance. Actual results may differ from the estimates and assumptions used in preparing the accompanying consolidated financial statements, and such differences could be material.


Results of Operations
 For the Three Months Ended June 30,For the Six Months Ended June 30,
 20222021Change% Change20222021Change% Change
Net Revenue$22,651,305 $12,635,583 $10,015,722 79.3 %$41,260,672 $23,253,392 $18,007,280 77.4 %
Cost of Revenue9,273,589 2,264,020 7,009,569 309.6 %17,935,095 3,708,079 14,227,016 383.7 %
Gross Profit$13,377,716 $10,371,563 $3,006,153 29.0 %$23,325,577 $19,545,313 $3,780,264 19.3 %
Net Revenue
We experienced 79% and 77% higher year over year revenue for the three and six months ended June 30, 2022, respectively as compared to the same period in 2021. Revenue from both platforms, ValidClick and IntentKey, exceeded the prior year. ValidClick revenue was up by 44% and 35% for three and six months period ending June 30, 2022, respectively, and IntentKey revenue was up by 197% and 232%, respectively, when compared to the same time period last year. Both platforms acquired new customers within the year, benefiting from the agreement with a business development partner discussed in Note 9 to our Consolidated Financial Statements and because of the economic improvements associated with the COVID-19 pandemic recovery.

Cost of Revenue

Cost of revenue for the three and six months ended June 30, 2022, was primarily generated by payments to advertising exchanges that provide access to a supply of advertising inventory where we serve advertisements using information predicted by the IntentKey platform and, to a lesser extent, payments to website publishers and app developers that host advertisements we serve through ValidClick. Cost of revenue associated with ValidClick revenue is small and generates a high gross margin. As ValidClick revenue declines as a percent of total Net Revenue, total gross margin similarly decreases. The components of
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the cost of revenue have shifted, as the IntentKey platform revenue becomes a greater percentage of net revenue and as the ValidClick service has continued to expand its owned and operated publishing assets. The increase in the cost of revenue was due to this shift in revenue and to the acquisition of new customers as mentioned in the Net Revenue section above.


Operating Expenses
 For the Three Months Ended June 30,For the Six Months Ended June 30,
 20222021Change% Change20222021Change% Change
Marketing costs$10,988,409 $8,213,140 $2,775,269 33.8 %$18,157,858 $15,518,924 $2,638,934 17.0 %
Compensation3,215,890 2,880,217 335,673 11.7 %6,373,596 5,618,084 $755,512 13.4 %
General and administrative2,011,237 1,676,890 334,347 19.9 %3,737,909 3,401,868 $336,041 9.9 %
Operating expenses$16,215,536 $12,770,247 $3,445,289 27.0 %$28,269,363 $24,538,876 $3,730,487 15.2 %

Marketing costs consist mostly of traffic acquisition costs and includes those expenses required to attract an audience to owned and operated web properties. Marketing costs for the three and six months ended June 30, 2022 compared to the same period in 2021 increased as the result of higher revenue from owned and operated operations. In June 2022, we identified some of the advertising we purchased from a prominent advertising network during the quarter ended June 30, 2022 appeared, according to our technology and assessment, to be comprised of invalid advertising clicks. As a result, we refunded $1.5 million to our clients that were impacted and reversed any revenue that would have been recognized during the quarter ended June 30, 2022 related to this invalid traffic. In addition, we provided evidence to the network from which we bought the media and demanded a refund of the spend. The network in question immediately launched an internal investigation. We have held back approximately $1.4 million in net payments due until such time as a satisfactory resolution is determined and have not reflected any offsetting adjustment to the related marketing expense and payables. For the time being, the amount held back is recorded as a marketing expense and an accounts payable. The fraud that was discovered was atypical, sophisticated and not common within the network in question.

Compensation expense was higher for the three and six months ended June 30, 2022 compared to the same time periods in 2021 due primarily to higher salary expense, stock-based compensation expense and incentive expense. Our total employment, both full-and part-time, was 88 at June 30, 2022 compared to 76 at June 30, 2021.

General and administrative costs for the three and six months ended June 30, 2022 increased 20% and 10%, respectively, compared to the same periods in 2021. These costs included professional fees, travel and entertainment and corporate expenses which were all higher in 2022 over the corresponding periods last year, partially offset by lower facilities and depreciation and amortization expense in 2022.

Interest income, net
 
Interest income, net, for the three and six months ended June 30, 2022 was approximately $3 thousand and $2 thousand, respectively, and was primarily due to finance lease obligations of approximately $5 thousand and $13 thousand, respectively; offset by interest income on marketable securities of approximately $8 thousand and $15 thousand, respectively.

Other income (expense), net

Other income (expense), net, for the three and six months ended June 30, 2022 was an expense of approximately $395 thousand and $377 thousand, respectively, from realized and unrealized gain and losses discussed in Note 3 to our Consolidated Financial Statements.

Other income (expense), net, for the three months ended June 30, 2021 was income of approximately $25 thousand from unrealized gains on trading securities discussed in Note 3 to our Consolidated Financial Statements. Other income (expense), net, for the six month period ended June 30, 2021 was an income of approximately $495 thousand due to the reversal of deferred revenue from a contract cancellation and the reversal of an accrued sales reserve of $50 thousand.




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Liquidity and Capital Resources

As of June 30, 2022, we have approximately $8.4 million in cash, cash equivalents and marketable securities. Our net working capital was $8.9 million. We have encountered recurring losses and cash outflows from operations, which historically we have funded through equity offerings and debt facilities. In addition, our investment in internally developed software consists primarily of labor costs which are of a fixed nature. Through June 30, 2022, our accumulated deficit was $149.3 million.

Our principal sources of liquidity are the sale of our common stock and our credit facility with Hitachi described in Note 6 to our Consolidated Financial Statements. On January 19, 2021, we raised $8.0 million in gross proceeds in a registered direct offering, before expenses, through the sale of an aggregate of 13,333,334 shares of our common stock, and on January 22, 2021, we raised an additional $6.25 million in gross proceeds in a registered direct offering, before expenses, through the sale of an aggregate of 5,681,817 shares of our common stock.

In March 2021, we contracted with an investment management company to manage our cash in excess of current operating
needs. We placed $2 million in cash equivalent accounts and $10 million in an interest-bearing account. At June 30, 2022,
our funds with the investment management company were approximately $5.4 million and were invested in cash equivalent accounts and marketable debt and equity securities. A detail of the activity is described in Note 3 to our Consolidated Financial Statements.

On May 28, 2021, we entered into a Sales Agreement (the “Sales Agreement”) with A.G.P./Alliance Global Partners, as sales agent (the “Sales Agent”), pursuant to which we may offer and sell through or to the Sales Agent shares of our common stock (the “ATM Program”) up to an aggregate amount of gross proceeds of $35,000,000. During the year ended December 31, 2021 and through June 30, 2022, we did not issue any shares of common stock or receive any aggregate proceeds under the ATM Program, and we did not pay any commissions to the Sales Agent. Any shares of common stock offered and sold in the ATM Program will be issued pursuant to our universal shelf registration statement on Form S-3 (the “Shelf Registration Statement”). The ATM Program will terminate upon (a) the election of the Sales Agent upon the occurrence of certain adverse events, (b) 10 days’ advance notice from one party to the other, or (c) the sale of the balance available under our Shelf Registration Statement. Under the terms of the Sales Agreement, the Sales Agent is entitled to a commission at a fixed rate of 3.0% of the gross proceeds from each sale of shares under the Sales Agreement.

We have focused our resources behind a plan to grow our AI technology, the IntentKey, where we have a technology advantage
and higher margins. If we are successful in implementing our plan, we expect to return to a positive cash flow from operations.
However, there is no assurance that we will be able to achieve this objective. We believe our current cash position and credit facility will be sufficient to sustain operations for the next twelve months. We may need to fund operations over the longer term through private or public sales of securities, debt financings or partnering/licensing transactions. There can be no assurances that financing will be available on acceptable terms, if at all, in the future.

Cash Flows

The table below sets forth a summary of our cash flows for the six months ended June 30, 2022 and 2021:

For the Six Months Ended June 30,
20222021
Net cash used in operating activities
$(2,568,984)$(1,552,435)
Net cash used in investing activities
$(1,355,652)$(1,701,780)
Net cash (used in)/provided by financing activities
$(178,258)$12,710,562

Cash Flows - Operating

Net cash used in operating activities was $2,568,984 during the six months ended June 30, 2022. We reported a net loss of $5,319,190, which included non-cash expenses of depreciation and amortization expense of $1,308,776, depreciation of right of use assets of $48,697 and stock-based compensation expense of $1,355,534. The change in operating assets and liabilities during the six months ended June 30, 2022 was a net use of cash of $365,807 primarily due to an increase in the accounts receivable balance by $3,849,084, partially offset by the increase in accrued expenses of $1,597,637 and accounts payable balance of $1,401,820. Our terms are such that we generally collect receivables prior to paying trade payables. Our media sales arrangements typically have slower payment terms than the terms of related payables. The net loss was partially a result of the network media issue noted in Marketing Expense above. We refunded $1.5 million to our clients and reversed revenue that would have been recognized during the quarter ended June 30, 2022. In addition, we demanded a refund of the spend and held
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back approximately $1.4 million in net payments until such time as a satisfactory resolution is determined. The held payments may be reversed in future quarters upon a satisfactory resolution.

During the comparable six-month period in 2021, cash used in operating activities was $1,552,435 from a net loss of $4,529,395, which included several non-cash expenses of depreciation and amortization expense of $1,552,386 and stock-based compensation expense of $952,472.

Cash Flows - Investing

Net cash used in investing activities was $1,355,652 and $1,701,780 for the six months ended June 30, 2022 and 2021, respectively. Cash used in investing activities in 2022 and 2021 consisted primarily of the purchase of marketable securities and to a lesser extent, capitalized internal development costs.

Cash Flows - Financing

Net cash used in financing activities was $178,258 during the six months ended June 30, 2022.

Net cash provided by financing activities was $12,710,562 during the six months ended June 30, 2021 was primarily from proceeds from the sale of common stock.

Off Balance Sheet Arrangements

As of June 30, 2022, we do not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that are material to investors. The term "off-balance sheet arrangement" generally means any transaction, agreement or other contractual arrangement to which an entity unconsolidated with us is a party, under which we have any obligation arising under a guarantee contract, derivative instrument or variable interest or a retained or contingent interest in assets transferred to such entity or similar arrangement that serves as credit, liquidity or market risk support for such assets.

ITEM 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

Not applicable to a smaller reporting company.

ITEM 4.  CONTROLS AND PROCEDURES.

Evaluation of Disclosure Controls and Procedures

We maintain “disclosure controls and procedures” as such term is defined in Rule 13a-15(e) under the Securities Exchange Act of 1934. Disclosure controls and procedures are controls and procedures designed to reasonably assure that information required to be disclosed in our reports filed under the Securities Exchange Act of 1934, such as this report, is recorded, processed, summarized and reported within the time periods prescribed by SEC rules and regulations, and to reasonably assure that such information is accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, to allow timely decisions regarding required disclosure.

Our management does not expect that our disclosure controls will prevent all errors and fraud. A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. In addition, the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within a company have been detected. These inherent limitations include the realities that judgments in decision-making can be faulty, and that breakdowns can occur because of simple error or mistake. Additionally, controls can be circumvented by the individual acts of some persons, by collusion of two or more people or by management override of the control. The design of any systems of controls also is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions. Over time, controls may become inadequate because of changes in conditions, or the degree of compliance with the policies or procedures may deteriorate. Because of these inherent limitations in a cost-effective control system, misstatements due to error or fraud may occur and not be detected.

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As required by Rule 13a-15 under the Securities Exchange Act of 1934, as of June 30, 2022, the end of the period covered by this report, our management concluded their evaluation of the effectiveness of the design and operation of our disclosure controls and procedures. As of the evaluation date, our Chief Executive Officer and Chief Financial Officer concluded that we maintain disclosure controls and procedures that are effective in providing reasonable assurance that information required to be disclosed in our reports under the Securities Exchange Act of 1934 is recorded, processed, summarized and reported within the time periods prescribed by SEC rules and regulations, and that such information is accumulated and communicated to our management to allow timely decisions regarding required disclosure.
Changes in Internal Control over Financial Reporting

There were no changes in our internal control over financial reporting during the quarter ended June 30, 2022 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.


PART II

Item 1 - LEGAL PROCEEDINGS

None.

ITEM 1A. RISK FACTORS-UPDATE

We desire to take advantage of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. Accordingly, we incorporate by reference the risk factors disclosed in Part I, Item 1A of our Form 10-K for the year ended December 31, 2021, as filed with the SEC on March 17, 2022 and our subsequent filings with the SEC, subject to the new or modified risk factors appearing below that should be read in conjunction with the risk factors disclosed in such Form 10-K and our subsequent filings.

We rely on four customers for a significant portion of our revenues. We are reliant upon three customers for most of our revenue. During the second quarter of 2022, they accounted for 27.4%, 27.2% and 13.6% of our revenues, respectively. During the same period in 2021, three different customers accounted for our largest revenue source at 39.3%, 20.3% and 14.9%, respectively. The amount of revenue we receive from these customers is dependent on a number of factors outside of our control, including the amount they charge for advertisements, the depth of advertisements available from them, and their ability to display relevant ads in response to end-user queries. We would likely experience a significant decline in revenue and our business operations could be significantly harmed if these customers do not approve our new websites and applications, or if we violate their guidelines or they change their guidelines. In addition, if any of these preceding circumstances were to occur, we may not be able to find a suitable alternate paid search results provider or otherwise replace the lost revenues. The loss of any of these customers or a material change in the revenue or gross profit they generate would have a material adverse impact on our business, results of operations and financial condition in future periods.

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS.

None.

ITEM 3. DEFAULTS UPON SENIOR SECURITIES.

None.

ITEM 4.  MINE SAFETY AND DISCLOSURES.
 
Not applicable.

ITEM 5. OTHER INFORMATION.

None.
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ITEM 6. EXHIBITS
 
No.Exhibit DescriptionFormDate FiledNumberFiled or Furnished Herewith
3(i).110-KSB3/1/044
3(i).210-KSB3/31/063.2
3(i).38-K7/24/093.4
3(i).48-K12/10/103(i).4
3(i).510-K3/29/123(i).5
3(i).610-K3/29/123(i).6
3(i).710-Q5/15/203(i).7
3(i).8
Certificate of Validation of Amendment to Amended Articles of Incorporation as filed October 16, 2020.
10-Q11/9/203(i).8
3(i).910-K2/11/213(i).9
3(i).1010-Q11/12/213(i).10
3(ii).110-K3/31/103(ii).4
3(ii).28-K3/6/123(ii).1
10.1DEF 14A5/2/22A
10.2Filed
31.1Filed
31.2Filed
32.1Furnished
32.2Furnished
101.INSInline XBRL Instance Document Filed
101.SCHInline XBRL Taxonomy Extension Schema DocumentFiled
101.CALInline XBRL Taxonomy Extension Calculation Linkbase Document Filed
101.DEFInline XBRL Taxonomy Extension Definition Linkbase Document Filed
101.LABInline XBRL Taxonomy Extension Label Linkbase Document Filed
101.PREInline XBRL Taxonomy Extension Presentation Linkbase Document Filed
101.PREInline XBRL Taxonomy Extension Presentation Linkbase DocumentFiled
104The cover page for Inuvo, Inc.’s quarterly report on Form 10-Q for the period ended June 30, 2022, formatted in Inline XBRL (included with Exhibit 101 attachments).Filed

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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
 
 Inuvo, Inc. 
August 15, 2022By:/s/ Richard K. Howe
 Richard K. Howe,
Chief Executive Officer, principal executive officer
    
August 15, 2022By:
/s/ Wallace D. Ruiz
 
Wallace D. Ruiz,
  Chief Financial Officer, principal financial and accounting officer 
 
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