Quarterly report pursuant to Section 13 or 15(d)

Other Intangible Assets and Goodwill

v3.22.2.2
Other Intangible Assets and Goodwill
9 Months Ended
Sep. 30, 2022
Goodwill and Intangible Assets Disclosure [Abstract]  
Other Intangible Assets and Goodwill Other Intangible Assets and Goodwill
 
The following is a schedule of intangible assets and goodwill as of September 30, 2022:
  Term Carrying
Value
Accumulated Amortization and Impairment Net Carrying Value Year-to-date Amortization
Customer list, Google 20 years $ 8,820,000  $ (4,667,250) $ 4,152,750  $ 330,750 
Technology 5 years 3,600,000  (3,600,000) —  60,000 
Customer list, ReTargeter 5 years 1,931,250  (1,223,126) 708,124  289,688 
Customer list, all other 10 years 1,610,000  (1,610,000) —  26,794 
Brand name, ReTargeter 5 years 643,750  (407,708) 236,042  96,562 
Customer relationships 20 years 570,000  (161,500) 408,500  21,375 
Trade names, web properties (1) - 390,000  —  390,000  — 
Intangible assets classified as long-term $ 17,565,000  $ (11,669,584) $ 5,895,416  $ 825,169 
Goodwill, total - $ 9,853,342  $ —  $ 9,853,342  $ — 

(1)    The trade names related to our web properties have an indefinite life, and as such are not amortized.
Amortization expense over the next five years and thereafter is as follows:
 
2022 (remainder of year) $ 246,125 
2023 984,500 
2024 769,917 
2025 469,500 
2026 469,500 
Thereafter 2,565,876 
Total $ 5,505,418