| Schedule of Intangible Assets from Continuing Operations |
The following is a schedule of intangible assets and goodwill as of September 30, 2022:
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Term |
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Carrying
Value |
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Accumulated Amortization and Impairment |
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Net Carrying Value |
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Year-to-date Amortization |
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| Customer list, Google |
20 years |
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$ |
8,820,000 |
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$ |
(4,667,250) |
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$ |
4,152,750 |
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$ |
330,750 |
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| Technology |
5 years |
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3,600,000 |
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(3,600,000) |
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— |
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60,000 |
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| Customer list, ReTargeter |
5 years |
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1,931,250 |
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(1,223,126) |
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708,124 |
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289,688 |
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| Customer list, all other |
10 years |
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1,610,000 |
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(1,610,000) |
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— |
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26,794 |
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| Brand name, ReTargeter |
5 years |
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643,750 |
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(407,708) |
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236,042 |
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96,562 |
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| Customer relationships |
20 years |
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570,000 |
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(161,500) |
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408,500 |
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21,375 |
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| Trade names, web properties (1) |
- |
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390,000 |
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— |
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390,000 |
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— |
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| Intangible assets classified as long-term |
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$ |
17,565,000 |
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$ |
(11,669,584) |
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$ |
5,895,416 |
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$ |
825,169 |
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| Goodwill, total |
- |
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$ |
9,853,342 |
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$ |
— |
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$ |
9,853,342 |
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$ |
— |
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(1) The trade names related to our web properties have an indefinite life, and as such are not amortized.
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| Schedule of Amortization Expense |
Amortization expense over the next five years and thereafter is as follows:
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| 2022 (remainder of year) |
$ |
246,125 |
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| 2023 |
984,500 |
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| 2024 |
769,917 |
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| 2025 |
469,500 |
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| 2026 |
469,500 |
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| Thereafter |
2,565,876 |
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| Total |
$ |
5,505,418 |
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