Explore the advanced AI that powers IntentKey. See how our technology uncovers deep connections and real-time consumer intent from across the web, delivering smarter audience targeting and media buying—without ever compromising user privacy.
IntentKey Technology
What We Built
IntentKey by Inuvo
Inuvo built a large-language model that we use to generate custom models.
Our LLM, IntentKey, is trained by reading the open web.
We organize this information into a concept graph unique to each brand.

What We Do
We Build AI-Powered Audience Models for Smarter Targeting

Create
IntentKey creates concept graphs connecting thousands of topics & interests.
Build
IntentKey builds models based on concept graphs.
Match
IntentKey finds the media concepts that are most connected to brand concepts.
Activate
IntentKey models inform all media buying decisions.
The Inuvo Advantage
Full Visibility, Cost-Savings, Privacy Compliant
No reliance on cookies
5-minute model updates for accurate discovery
No additional data costs
Real-time ad activation
Predictive intent analysis
Cost efficient targeting reducing ad spend
Dedicated Managed Service support team
Self-Service with any DSP
Every ad impression event + full URL analyzed
Integrated programmatic predictive measurement
Access to 100% of the open web
19 patents, 6 pending
We deliver performance that beats incumbent media by up to 67%
Why It Matters
Featured Post
Solving for Signal Loss with IntentKey
As cookies disappear, advertisers are losing critical targeting signals, driving up costs and lowering campaign performance.


Where We Work
AI Across All Channels:
Whether it’s branding, awareness, prospecting, conquesting, or retargeting, we blend the best of contextual, behavioral, & sentiment at scale.
